This is where a comment system comes in. Adopting the right commenting system can help turn passive readers into active participants, fostering deeper connections with your content and community.

However, evaluating your options is essential when choosing a comment system. Some websites rely on third-party plugins, while others opt for hosted solutions. The choice depends on the type of solution your platform supports and your website’s needs and goals.

In this article, we’ll compare Insticator vs Arena Comment System to help you determine which is best for your audience engagement and monetization strategy.

What is the importance of a Comment System?

A comment system is a tool that allows websites and apps to host discussions directly within their content, allowing readers to interact with articles, videos, and other media. Readers engage not only with your brand but also with each other, fostering a community flywheel that keeps the conversation alive.

Comment systems offer benefits that go beyond engagement, including access to first-party data, detailed audience insights, and new monetization opportunities.

By keeping discussions on their own websites, publishers maintain full control over audience interactions, avoiding the limitations of social media platforms that restrict visibility and revenue potential.

Take a look at our complete guide to learn more about the importance of adopting a comment system on your website.

What is Insticator? 

Insticator is a publisher-focused comment system designed to help media companies increase audience interaction and ad revenue. 

The platform offers publishers different commenting features, including integrated social reactions, threaded replies, pinned comments, likes and dislikes, and live blog integration.

With a special focus on larger publishers and media organizations, Insticator includes AI moderation, profanity and spam filtering, and human moderation services available upon contract.  

Much like the Arena Comment System, Insticator integrates seamlessly with websites via APIs and JavaScript snippets. While Insticator enables publishers to collect first-party data and optimize advertising revenue, the platform lacks essential tools that give insights into user behavior, such as user profile management and audience engagement analytics.

What is the Arena Comment System?

The Arena Comment System is a hosted solution that effortlessly integrates into websites, blogs, and online publications of all sizes. By enhancing engagement across all pages, the system creates a more dynamic user experience that keeps audiences active and connected.

It includes key engagement features such as social reactions, upvotes and downvotes, pinned and threaded comments, and integration with live blogs and live chat. The AI Discussion Summary feature also ensures users can quickly catch up on ongoing conversations without missing essential insights.

Beyond engagement, Arena prioritizes building a safe commenting environment for publishers and users. With advanced AI-powered moderation tools, including filtering, pre-moderation, spam, profanity detection, and user authentication, publishers can maintain high-quality discussions while protecting their community from any trolls or bots.

With features like lead generation, ad optimization, and Google Ads integration, the Arena Comment System empowers publishers to turn their comment sections into revenue-generating assets while keeping users engaged.

What are The Differences Between Insticator vs Arena Comment System?

Pricing in Insticator vs Arena Comment System

Insticator Pricing 

Currently, Insticator does not offer free plans or free trials. Additionally, Insticator does not disclose pricing on its website or whether there are different plans available. 

Arena Comment System Pricing 

Arena Comment System offers a free plan supported by ad revenue sharing. This enables publishers, brands, and creators to enhance audience engagement without upfront costs.

The free plan includes a complete set of engagement features, such as social reactions, upvotes and downvotes, comment formatting, and options for threaded and pinned comments. It also offers essential security tools, including pre-moderation, profanity filters, spam protection, and AI-powered comment moderation.

Moreover, the Arena Comment System gives administrators access to valuable first-party data, helping publishers generate revenue through lead generation, sponsored content, and advertising within conversations.

Insticator vs Arena Comment System: Which Should You Choose?

Selecting the right comment system depends on your platform’s engagement goals, monetization strategy, and need for audience insights. Both Insticator and the Arena Comment System offer valuable features, but key differences set them apart.

Insticator provides essential engagement tools and AI-powered moderation, making it a good choice for large media publishers focused on building spaces for structured reader discussions. However, its lack of audience behavior analytics, user profile management, and flexible monetization features may limit its effectiveness for those who want to focus on revenue generation rather than just engagement. Additionally, the absence of transparent pricing and a free plan can be a barrier for small and mid-sized publishers.

On the other hand, Arena Comment System offers a broader feature set that includes AI-powered engagement tools, audience insights, and monetization capabilities like ad optimization and Google Ads integration. Plus, with a free plan, publishers, brands, and creators of all sizes can enhance engagement without upfront costs.

Ultimately, the best choice depends on your specific needs. If you’re looking for a comment system with strong engagement and monetization potential, the Arena Comment System provides a flexible and scalable solution to enhance audience interaction. 

Ready to elevate your community experience? Get started with Arena for free today.

Incorporating a comment system on your website is a powerful yet straightforward strategy for fostering meaningful discussions, encouraging user participation, and creating a thriving community that keeps conversations going.

With so many options to choose from, it is important to weigh the pros and cons of each solution to find the one that best fits your organization’s needs. Some, like Commento.io, emphasize basic engagement and simplicity, while others, like Arena Comment System, provide real-time interaction, AI-powered moderation, and monetization tools tailored for publishers of all sizes.

Let’s compare Commento.io vs Arena Comment System to determine which platform best fits your audience engagement strategy.

What Is a Comment System?

A comment system (or a commenting platform) is a tool that allows websites to facilitate discussions within their content, giving readers a space to interact with articles, videos, and other media. Instead of passive consumption, it encourages dynamic, two-way conversations that enhance engagement.

Besides helping brands, media companies, and creators to increase audience participation, comment systems also provide admins with valuable benefits, like access to first-party data, audience insights, and improved monetization opportunities.

By keeping discussions on their own platforms, publishers maintain greater control over audience interactions and avoid the limitations and revenue restrictions imposed by social media platforms.

Learn more about what a comment system is in our complete guide.

What is Commento.io?

Commento.io is a commenting widget that enables publishers to add a comment system to their websites. The tool offers standard engagement features such as rich text support, upvotes and downvotes, spam filters, basic moderation tools, pinned comments, and more. 

Defining itself as a privacy-focused widget, Commento.io doesn’t sell user data, show ads, embed third-party tracking scripts, or inject affiliate links. While data privacy is an important factor when deciding on a comment system, it is important to note that such policies prevent publishers from unlocking new revenue streams.

Similar to the Arena Comment System, Commento.io is a cloud-based solution that integrates with websites via JavaScript and APIs. While a lightweight solution that might work for smaller businesses, some users on Reddit report that the platform has not been updated recently and that customer support has been unresponsive.

What is the Arena Comment System?

Arena Comment System is a hosted commenting platform that integrates smoothly into websites, blogs, and digital publications of all sizes. It enables interactive discussions, helps publishers capture first-party data, and enhances user engagement across pages and blog posts.

Optimized for near real-time interaction, the system delivers a dynamic, live-chat-like experience that keeps website comment sections active and interactive. It includes key engagement features such as social reactions, upvotes and downvotes, pinned and threaded comments, and seamless integration with live blogs and live chat. Additionally, its AI Discussion Summary feature enable users to quickly catch up on conversations at any time.

Beyond engagement, Arena prioritizes safety with a suite of powerful moderation tools. Administrators can enable AI-powered filtering, pre-moderation, spam and profanity filters directly on their dashboards. The platform also provides user authentication options to maintain a high-quality, brand-safe environment.

Unlike Commento.io, the Arena Comment System has several monetization capabilities. It includes built-in lead generation tools, ad optimization, and Google Ads integration, enabling publishers to drive revenue directly from their comment sections.

Designed for flexibility, the Arena Comment System can be easily integrated into any website using JavaScript snippets or API connections. Once implemented, it provides advanced analytics and audience insights, allowing publishers to boost engagement and refine content strategies based on real-time user interactions.

What are The Differences Between Commento.io vs Arena Comment System?

Pricing on Commento.io vs Arena Comment System

Commento.io Pricing

Currently, Commento.io doesn’t offer a free plan. The platform justifies this choice by explaining that free accounts aren’t really free, since customers “pay” by selling their personal data.

Commento offers a flat recurring fee of $10/month or $99/year as long as the website has less than 50,000 daily pageviews. Custom pricing is available upon request for enterprise customers requiring a larger traffic limit.

Arena Comment System Pricing

Designed for publishers of all sizes, the Arena Comment System offers a free plan supported by ad revenue sharing, making it an accessible option for those looking to boost audience engagement without high costs.

The free plan includes a robust set of engagement tools, such as social reactions, upvotes and downvotes, comment formatting, and threaded and pinned comments. It also has essential security features, including pre-moderation, profanity filters, spam protection, and AI-powered comment moderation.

Additionally, the free plan gives admins access to first-party data, enabling them to generate revenue through lead capture, sponsored content, and in-conversation advertising opportunities.

Comment.io vs Arena Comment System: Which One is Right for Your Website?

Before deciding which comment system to use, it’s essential to consider the features that align with your audience engagement strategy, the limitations of your current platform, and the level of customization, moderation, and analytics you need.

Commento.io is a lightweight, privacy-focused commenting platform that prioritizes user data protection. Although it offers basic engagement features that cater to smaller publishers who value simplicity, its limited feature set may not be ideal for publishers looking for a more comprehensive audience engagement and monetization strategy. Unlike other competitors, Commento.io has fairly basic moderation tools and does not include built-in lead generation tools, ad integration, or revenue optimization capabilities. 

In contrast, the Arena Comment System is built for publishers of all sizes. It offers real-time engagement, AI-powered moderation, and multiple monetization options. With a free plan supported by ad revenue sharing, Arena makes high-quality audience engagement accessible to everyone without hidden costs.

Ready to upgrade your audience engagement? Try the Arena Comment System for free today.

This can happen in different ways: fostering group chat discussions, encouraging user-generated content, or creating interactive experiences. One of the most effective tools for this is integrating a comment system on your website or blog, allowing your audience to share feedback, ask questions, and engage directly with your content.

Carefully evaluating a comment system’s platform features and limitations is crucial when making a decision. Some websites rely on third-party plugins like Disqus, which integrate with existing CMS platforms. In contrast, others opt for hosted solutions like the Arena Comment System, which offer a more scalable, real-time engagement experience. Understanding the differences between these approaches is key to choosing the right solution for your needs.

Let’s compare Disqus vs Arena Comment System to see which one is the best for your audience engagement strategy.

What Is a Comment System and Why Does It Matter?

A comment system—also known as a commenting platform—allows websites and blogs to add a comment section under their pages or posts. These systems help close the gap between passive content consumption and active audience engagement, transforming one-way communication into dynamic conversations.

A comment section is a simple yet effective tool to facilitate community interaction. When users feel heard and valued, they are more likely to participate, stay longer on your site, and return more frequently, ultimately boosting retention and engagement.

For businesses, brands, and creators looking to build stronger relationships with their audience, integrating a comment system helps bring users back from social media to a website where admins have more control over user behavior, engagement, and monetization. To explore the full potential of comment systems, check out our complete guide.

What is Disqus?

Disqus is a third-party comment system platform that allows publishers to manage blog and website comments. The system can be installed as a WordPress plugin or by pasting a code snippet onto another CMS. Disqus doesn’t allow users to comment anonymously; users must create an account or use their social media accounts to leave comments.

Disqus offers standard features such as threaded and pinned comments, basic moderation tools, spam and profanity filters, and a built-in “reply to comment” email notification. The platform provides analytics tools that help admins gain insights into user behavior, user profile management, and engagement levels.

While Disqus offers various engagement features, the platform has limitations when it comes to monetization. Although it does offer an ad-supported model, publishers and admins have little control over the types of ads that appear in the comment section. The platform also lacks direct integration with Google Ads or other major ad networks, which limits publishers’ ability to optimize revenue through their advertising strategies.

Disqus offers both free and paid plans. The free version includes ads, which can be distracting for readers and frustrating for admins, who have limited control over user data processing. Additionally, some website owners have reported that Disqus can slow down page loading times.

What is the Arena Comment System?

The Arena Comment System is a hosted platform that seamlessly integrates into websites, blogs, and online publications. It enables audiences to have rich conversations and connect with peers over different kinds of content while empowering publishers to capture first-party data, unlock revenue opportunities, and increase monetization across all pages.

Designed for near real-time interactions, Arena Comment System delivers a live-chat-like environment that encourages continuous conversation. It builds a community flywheel that grows stronger with every comment, keeping engagement alive and self-sustaining.

Beyond engaging users, Arena provides robust moderation features, spam and profanity filters, and secure user authentication to help maintain high-quality discussions. With detailed analytics, publishers gain valuable insights into audience behavior, helping to refine content strategies and engagement tactics.

Additionally, Arena serves as a revenue driver. It unlocks valuable first-party data and includes lead generation tools, ad layout optimization, Google Ads integration, and more, offering publishers a comprehensive set of features to monetize their content.

What are The Differences Between Disqus vs Arena Comment System?

Pricing in Disqus vs Arena Comment System

Disqus Pricing 

Disqus currently offers three annual paid plans:

• Plus ($18/mo): Built for mid-size publishers with less than 350.000 average monthly pageviews. This plan has core engagement features such as integrated social reactions, multimedia comments, likes and dislikes, and threaded comments. It also comes with essential moderation tools and three moderator seats.
• Pro ($125/mo): Designed for larger publishers with less than 2.500.000 average monthly pageviews. It offers everything that is on the Plus plan, including AI moderation filters, customizable tools, advanced analytics, and more. 
• Business (custom pricing): This option offers all of the Pro plan’s features, as well as SSO integration, branded email notifications, custom branding, and more. 

It is important to note that Disqus’s prices may vary depending on a website’s number of pageviews. The platform also provides a free, ad-supported version to a handful of selected publishers, but the features offered under this model are not specified. 

Arena Comment System Pricing 

Arena Comment System offers a free, ad revenue share-supported plan that enables publishers, brands, and creators to boost audience engagement without any upfront costs.

The free platform has a full suite of engagement tools, including social reactions, upvotes and downvotes, comment formatting, threaded and pinned comments, and live chat and live blog integration. It includes essential security features like pre-moderation, profanity filters, spam protection, and AI-powered comment moderation.

Additionally, the free plan provides admins access to first-party data, allowing publishers to drive revenue through lead generation, sponsored content, and in-conversation advertising opportunities.

Disqus vs Arena Comment System: Which Should You Choose?

Choosing the right comment system depends on your goals for audience engagement, monetization, and user experience. 

While Disqus does offer essential commenting features, the platform was mainly built to cater to mid-sized and large publishers with a high commenting volume. Besides, the platform lacks monetization flexibility and integration with real-time tools, such as a live chat, which may hinder community growth.

On the other hand, Arena Comment System offers a modern, interactive experience designed for deeper engagement. With real-time discussions, AI-powered moderation, AI Discussion Summary, advanced analytics, and integrated monetization tools, Arena empowers publishers, brands, and creators to turn passive readers into active community members—all while maintaining complete control over their data and revenue.

Ready to upgrade your comment system? Create your free Arena account and transform your audience engagement strategy.

If you’re looking to enhance audience interaction through a comment system, it is essential to analyze all available options. Some organizations choose to use the built-in comment section available through their CMS (content management system), while others might prefer to use plugins or hosted platforms integrated with websites, blogs, and platforms.

Let’s quickly examine a comment system and the main differences between WordPress vs Arena Comment System.

What is a Comment System?

Simply put, a comment system—also known as a commenting platform—allows websites to add comment functionality to their publications. These systems work as bridges between passive content consumption and active community participation.

Adopting comment systems allows brands, creators, and media organizations to foster meaningful interactions. When users are allowed to be part of the conversation, they tend to spend more time on your website and return to it more often.

For brands and creators looking to build stronger relationships with their audience, comment systems are a strategic path to transition users from social media to owned platforms. If you want to learn more about what is a comment system, check out our complete guide.

What is WordPress?

WordPress is a content management system (CMS) that enables users to create and manage websites and blogs. Although you don’t need any coding skills to start a website on WordPress, adding advanced features and customizations to your site may require specialized development.

WordPress has a defined set of features as a CMS platform, such as its default commenting system, which allows readers to leave feedback on blog posts or complete pages either anonymously or as registered users. 

Similar to other CMS platforms, WordPress offers a pre-moderation feature that allows admins to filter out harmful content before it gets published. However, unlike Arena, WordPress lacks AI moderation features or profanity filters. These tools can be beneficial for administrators managing a high volume of real-time comments.

Additionally, WordPress lacks built-in analytics, advanced engagement features, and monetization options, which limits community-building efforts and impacts revenue opportunities.

What is the Arena Comment System?

Arena Comment System is a hosted commenting platform that can be integrated into websites, blogs, and online publications to enhance user participation, collect first-party data, unlock new revenue opportunities and boost engagement across all website pages.

The system stands out with its dynamic, live-chat-style experience that keeps conversations flowing. With a robust engagement toolkit, the Arena Comment System offers features such as likes and dislikes, pinned and threaded comments, comment formatting, and live chat and live blog integration. This approach not only encourages user interaction, but also helps build a sense of community around your brand.

In addition to near real-time interaction, the Arena Comment System offers admins powerful moderation tools, spam filtering, and user authentication options to ensure a high-quality and safe discussion environment. Publishers, brands and creators can gain deeper audience insights through detailed analytics, helping them understand engagement trends and improve content strategies.

The Arena Comment System also works as an additional revenue stream for customers. It provides access to valuable first-party data and includes features such as lead generation capabilities, ad layout optimization, Google ads integration, and more—capabilities that are not available in WordPress’s default comment system.

What are The Differences Between WordPress vs Arena Comment System?

Pricing in WordPress vs Arena Comment System

WordPress Pricing 

If you have a free account on WordPress.com or a self-hosted WordPress.org site, you can use the WordPress comment system at no cost.

However, using WordPress’ free plan limits your control over customization and moderation. The free version lacks advanced features such as AI Moderation, which makes it a welcoming space for spam, poor-quality comments, bots, and trolls.

Additionally, WordPress’s default comment system lacks integration with social media, spam filter, upvoting and downvoting features, along with many functionalities found in more modern platforms.

To improve the user’s experience, admins usually have to turn to third-party comment system plugins. 

Arena Comment System Pricing 

Arena Comment System is free platform with an ad-supported model that allows publishers, brands, and creators to enhance audience engagement without any upfront costs. 

Arena’s free plan offers various engagement features, including integrated social reactions, upvotes and downvotes, comment formatting, and threaded and pinned comments. It also includes advanced security features, such as pre-moderation, profanity and spam filters, and AI comment moderation. 

The free model allows publishers to boost revenue through lead-generation initiatives, sponsored content, and in-conversation ads by giving admins access to first-party data. 

WordPress vs Arena Comment System: Which is Best?

Every brand, publisher, and creator has unique needs when searching for a comment system solution. Before making a decision, it’s essential to evaluate the cost, functionality, engagement potential, and long-term value.

WordPress’s default comment system might be a free and simple option for smaller blogs with low traffic. Still, its moderation, spam control, and real-time interaction limitations make it less effective for websites aiming to build a thriving community. 

On the other hand, Arena Comment System offers a free, ad-supported model with advanced features like real-time engagement, AI-powered moderation, and audience insights. It’s built for publishers who want to go beyond basic commenting and create meaningful, interactive discussions that drive retention and revenue.

Ready to see the impact of an effective community engagement strategy on your bottom line? Sign up now at Arena and start leveraging our powerful features to boost engagement and retention.

Adding a comment system on your website is a quick and simple way to make that happen. By enabling commenting capabilities to your posts and pages, you create a community dynamic that encourages interaction, keeps visitors engaged, and strengthens your online presence. 

When choosing a comment system, it is important to evaluate the features and limitations of the available options. Some platforms, like Viafoura, focus on large-scale publishers, while others, like Arena Comment System, offer real-time engagement, AI-powered moderation, and built-in monetization tools for publishers of all sizes. By understanding these differences, you can choose the solution that best fits your needs.

Let’s compare Viafoura vs Arena Comment System to see which one is the best fit for your audience engagement strategy.

What Is a Comment System and Why Do You Need One

Simply put, a comment system is a tool that enables websites to add comment sections to their posts and pages. It allows websites to host discussions within their content, allowing readers to engage with articles, videos, and other media. These systems transform one-way content consumption into dynamic, interactive conversations.

Beyond enabling audience engagement, adopting a comment system also offers additional benefits, such as first-party data collection, audience insights, and monetization opportunities. 

By hosting discussions directly on their websites, publishers gain greater control over their audience interactions, rather than relying on social media platforms that limit visibility and revenue potential.

What is Viafoura?

Viafoura is a comment system platform designed to help large-scale publishers and media companies foster community interactions directly on their websites. 

Viafoura includes standard engagement features such as upvotes, downvotes, threaded comments, social media integration for comments, and live blog and live chat integration.

The company specializes in serving enterprise-level customers who experience high-volume commenting activities on their websites. Viafoura offers different safety tools, including pre-moderation, profanity filter, spam filter, AI moderation, user profile management, and more. 

While Viafoura does allow publishers to collect first-party data and access audience engagement analytics, it lacks essential monetization features, such as lead generation capabilities, Google ads integration, ad optimization, and more. 

Similar to Arena Comment System, Viafoura can be integrated with your existing website or CMS by embedding engagement features into your site via APIs and JavaScript snippets.

However, since Viafoura’s primary target is enterprise-level publishers and media organizations, its pricing may not be as accessible for smaller websites. Unlike some competitors, it doesn’t offer a free plan, which could be a drawback for independent creators or small businesses looking for a low-cost commenting solution.

What is the Arena Comment System?

The Arena Comment System is a hosted platform that integrates smoothly into websites, blogs, and online publications of all sizes. It enables audiences to have rich conversations while allowing publishers to capture first-party data, enhance monetization and improve user experience and engagement across all pages. 

Designed for near real-time interaction, the system offers a dynamic, live-chat-like experience that encourages user participation and keeps audiences coming back to your website. The solution offers a variety of engagement features, such as integrated social reactions, upvotes and downvotes, pinned and threaded comments, live blog and live chat integration. Additionally, the Arena Comment System includes an AI Discussion Summary feature that allows your readers to quickly catch up and jioin the conversation without skipping a beat.

In addition to its robust engagement toolkit, the Arena Comment System is designed to prioritize safety for both publishers and users. It includes features such as pre-moderation, AI-powered filtering, spam and profanity filters, and user authentication tools, ensuring a high-quality, brand-safe commenting environment.

Arena’s monetization capabilities stand out compared to those of other comment systems like Viafoura. With built-in lead generation tools, ad optimization, and seamless Google Ads integration, Arena allows publishers to generate revenue directly from their comment sections.

Arena is designed for easy integration. Simple JavaScript snippets and API connections allow publishers to quickly implement the system on their websites, no matter what CMS they use. With advanced analytics and audience insights, Arena enhances engagement and helps publishers refine content strategies based on real-time user interactions.

What are The Differences Between Viafoura vs Arena Comment System?

Pricing in Viafoura vs Arena Comment System

Viafoura Pricing

While Viafoura’s website doesn’t explicitly indicate a focus on enterprise clients, its core offering is tailored for publishers managing high comment volumes, indicating a focus on larger platforms.

Additionally, Viafoura does not offer a free plan, and pricing details are only available upon request, which requires users to fill out a form and wait for the sales team to contact them.

Arena Comment System Pricing

Unlike platforms that prioritize large-scale media companies, Arena is built for publishers, brands, and creators of all sizes. The platform offers a free, ad revenue share-supported plan for those looking to enhance audience engagement without any upfront costs.

The free version has a full suite of engagement tools, including social reactions, upvotes and downvotes, comment formatting, and threaded and pinned comments. It offers essential security features like pre-moderation, profanity filters, spam protection, and AI-powered comment moderation.

Additionally, the free plan offers admins access to first-party data, allowing publishers to diversify revenue opportunities through lead generation, sponsored content, and in-conversation advertising.

Viafoura vs Arena Comment System: The Verdict

Choosing between Viafoura and the Arena Comment System depends on your organization’s size, priorities, and engagement needs. Each platform brings unique strengths, and evaluating their features is crucial to making the right decision.

Viafoura offers a solid engagement toolkit, particularly suited for enterprise publishers managing large-scale discussions. It provides moderation tools, user authentication, and detailed audience analytics to help publishers maintain a structured commenting environment. However, it does have some limitations, including challenges with monetization and no ad integration. Besides, without a free plan available, it becomes a less accessible option, especially for smaller publishers and independent creators looking for cost-effective solutions.

On the other hand, Arena Comment System stands out with its real-time interaction capabilities, AI-powered engagement and moderation tools, and seamless monetization features. Unlike Viafoura, Arena allows publishers of all sizes to access first-party data, optimize ad placements, and integrate Google Ads directly into their comment sections—all without requiring an enterprise-level budget. With a free plan available, publishers can start building thriving communities without upfront costs.

For those looking to foster deeper engagement while maximizing revenue potential, Arena Comment System offers a modern, scalable solution tailored to today’s digital publishing needs.

Ready to transform your audience experience? Sign up for a free Arena account today.

In brief:

• Learn how second screen strategies enhance audience engagement and transform interactions.
• Discover best practices for offering exclusive content and interactive elements like polls and quizzes.
• Understand the importance of mobile optimization and real-time data in second screen campaigns.
• Explore ways to integrate social media and measure the effectiveness of your campaigns for better ROI.

What are Second Screen Strategies?

Second screen strategies involve using a smartphone or tablet alongside a primary screen like a TV. To fully grasp the impact, understanding second-screen experiences is essential. Over 80% of internet users engage in these activities while watching television. Second screens enhance the viewing experience by offering interactive elements and real-time information, as highlighted by Lemonlight. Staying updated on second screen strategy trends helps marketers leverage these opportunities effectively.

In digital marketing, second screen marketing strategies enable direct viewer engagement, personalize content, and create new interaction opportunities. For example, the Game of Thrones HBO GO app increased viewer engagement by 20% with exclusive content and interactive features.

Second Screen Content

Second screen content enhances the primary viewing experience by offering exclusive and complementary content and interactive elements like polls and quizzes.

Offering Exclusive and Complementary Content

Second screens enhance the experience by offering exclusive content like behind-the-scenes footage and extended storylines, often utilizing widgets to deliver this content. Understanding how to use widgets for engagement can maximize the impact of your second screen strategy. Examples include:

• “Game of Thrones” used second screen apps to provide deeper engagement through character information and map exploration.
• Complementary content like actor interviews or director’s commentary enhances the experience without overshadowing the main attraction.
• Sports networks offer real-time statistics and alternative camera angles to enrich the viewing experience.

Engaging with Interactive Elements: Polls, Quizzes, Games

Interactive elements keep viewers engaged beyond passive watching. Examples include:

• Polls, quizzes, and games make viewing more interactive.
• Real-time interactions, like live voting, create a community atmosphere. Implementing effective UX strategies in livestream chats can significantly enhance user engagement. Check out our UX tips for livestream chat success.
• The Coca-Cola Polar Bowl campaign used animated polar bears to react during the Super Bowl, doubling their live stream viewers.
• Award shows and reality TV programs also use these features to make audiences feel like part of the event.

Boosting Audience Engagement

Second screen strategies enhance audience engagement by turning passive viewing into interactive experiences. Real-time interactions create a community of engaged viewers who participate and discuss content. Social media platforms and live chat integrations let audiences share thoughts and engage in discussions, building a sense of community. For more strategies, explore our ultimate guide to audience engagement.

Interactive elements like polls, quizzes, and gamification improve user retention. Personalization ensures content remains relevant and compelling. Utilizing community tools can help to build loyal readership with community tools. Examples include:

• AMC’s “The Walking Dead” used its Story Sync app to offer real-time polls and exclusive content to increase viewer engagement.
• Toyota’s “Camry Effect” campaign increased interaction by allowing users to share experiences and participate in interactive storytelling.

Strategies for Mobile Optimization

Mobile optimization is important since smartphones are common second screen devices. Designing content with a mobile-first approach ensures it is easily viewable on smaller screens. Quick load times are vital, as viewers may lose interest if pages are slow.

Technical considerations are also important. Ensuring compatibility across devices and platforms through thorough testing guarantees smooth functionality. Investing in robust infrastructure is necessary to handle traffic spikes during live events. Using push notifications or audio cues strategically can enhance engagement without being intrusive. To maximize the impact of push notifications, it’s important to analyze push notification effectiveness and adjust strategies accordingly.

Measuring Campaign Effectiveness

Measuring campaign effectiveness requires the right methods and tools for real-time data.

Methods for Analysis

Key metrics include:

• Engagement rates
• Social media interactions
• Conversion rates

Additional methods:

• Retargeting audiences on mobile devices after a TV ad can boost conversion rates.
• A/B testing and eye-tracking technology offer insights into user behavior, allowing for more effective future content.

Tools for Real-Time Data

Real-time data is valuable. Analytics tools track campaign performance across screens and provide a comprehensive view of user interactions. Using such tools allows for informed decisions and continuous strategy refinement. By leveraging real-time audience monitoring, businesses can make informed decisions to enhance engagement.

Integrating Social Media

Integrating social media enhances audience engagement. Official hashtags serve as a hub for discussions and encourage real-time conversations. Platforms like X (formerly Twitter) facilitate live Q&A sessions that build community around content. Understanding the importance of building a media community is crucial for enhancing audience engagement through social media integration.

Social media platforms are ideal for distributing shareable content like memes and GIFs, which complement main content and extend its reach. User-generated content showcases authentic interactions and boosts engagement. To maximize engagement, it’s essential to integrate social media with community platforms, creating a seamless experience for users.

Connection with Marketing Goals

Integrating second screen strategies into broader marketing campaigns creates cohesive messaging. Harmonizing campaigns across screens amplifies brand stories and reinforces messages. Real-time data and insights personalize viewer experiences to increase engagement and conversions. For e-commerce businesses, offering personalized e-commerce experiences through second screens can significantly impact sales.

Social media integration extends TV advertising reach by engaging audiences on a personal level and fostering community interaction, strengthening the brand’s digital presence.

Using Real-Time Data

Real-time data enhances audience engagement through second screens.

Tailoring Viewer Experiences

Real-time data allows for personalized experiences by analyzing user behavior, preferences, and interactions. Platforms like Arena use AI to deliver personalized content recommendations that align with user interests, enhancing engagement rates and boosting sales through higher conversion rates and average order values. Implementing real-time audience monitoring allows businesses to tailor viewer experiences effectively.

Dynamic Content

Dynamic content that updates based on viewer interactions keeps audiences engaged. Implementing strategies like live blog strategies for event coverage can enhance real-time engagement during events. Initiatives like AMC’s “The Walking Dead Story Sync” use real-time polls and trivia. Analytics refine the second screen experience and open new interaction and monetization avenues.

Evaluating the Worth of Second Screen Strategies

Second screen strategies increase engagement rates and enhance audience interaction with content. They offer personalized experiences that lead to increased retention and engagement.

Enhanced engagement leads to higher retention, brand loyalty, and revenue opportunities. Synchronized content strengthens user loyalty, optimizes revenue streams, and opens new monetization opportunities.

Enhance Your Second Screen Strategy

Second screen strategies transform passive audiences into active participants and create richer, more engaging experiences. To transform businesses with second screen technology, it’s important to implement effective strategies that resonate with your audience. Ready to see the impact of an effective brand community on your bottom line?

Sign up now at Arena and start using our powerful features to boost engagement and retention. Join thousands of brands that trust Arena to turn visitors into loyal customers.

While community building may sound simple, choosing the right platform to host that community is essential for success. A community-building platform should be versatile, user-friendly, and tailored to meet the specific needs of your audience. 

In this comparison, we explore Skool vs Arena Community, examining each platform’s unique features, benefits, and limitations to help you decide which is best for your community-building efforts. 

Overview: Skool vs Arena Community

What is Skool?

Skool is a platform where educators, creators, consultants, and small businesses can upload and share educational content with their audiences. Many consider it an enhanced version of Facebook and LinkedIn groups. Still, it is designed for those who want to build community, host online courses, conduct coaching sessions, or work on team projects. 

Furthermore, creators can utilize Skool to create Group Funnels and Masterminds (community programs for coaches and mentors), gather feedback to work on Product Development, and build Support Forums. Although the platform is mainly designed for educational purposes, fan communities might use Skool to connect.

With a simple interface, Skool concentrates all its main features on the same dashboard. There is a community tab where group discussions occur, and users can upload photos, videos, GIFs, polls, and mentions. Educational resources are on the classroom tab, with a calendar feature where members can find live streams and community events. 

Like Arena Community, Skool features gamification elements, group chats to enhance participation, and a search tab to help users find what they are looking for. Although Skool offers memberships and one-time purchase features, the platform doesn’t allow creators to unlock other monetization opportunities, such as affiliate links, sponsored content, and CTAs.

What is Arena Community?

Arena Community is an all-in-one engagement platform built to help you seamlessly bring your audience from social media to your own website or app. This no-code solution empowers brands, creators, and organizations to foster deeper connections with their audiences through enriched interaction and engagement.

Arena Community offers a suite of engagement tools that integrate effortlessly into your website. Every feature is designed to drive active participation, from real-time group chat and dynamic live blogs for multimedia updates to interactive polls, Q&As, and forum discussions.

Differently from Skool, Arena Community allows you to streamline your content production by integrating social media content into your live blog. You can post on platforms like Facebook, Twitter, and Instagram and automatically share these posts on your community content wall, and vice-versa.

In addition to giving brands and creators complete control and ownership of their communities, Arena Community provides AI-powered features like content moderation, a writing assistant, AI feed search, and summaries to help fans quickly access relevant content.

The platform also enhances website revenue by optimizing ad placements, enabling subscription models, and creating opportunities for sponsored content partnerships.

What are the Main Differences Between Arena Community and Skool?

Pricing in Arena Community vs Skool

As the table above shows, while Skool and Arena Community have similar features, they approach their pricing plans differently. 

Let’s see the price breakdown of each platform below:

Skool Pricing

Skool does not offer a free plan, but users can try the platform for 14 days before deciding whether to subscribe to the tool. The company has a simple pricing policy with a fixed rate for all: 

• Simple Pricing ($99/month): This plan includes all features, allowing customers to create one group with unlimited courses and members. There is a 2.9% transaction fee per membership.

Arena Community Pricing

Arena Community offers three annual billing options:

• Free: This plan is designed for individuals and small teams starting online communities. It includes basic live engagement features, such as a live blog, group chat, and auto RSS feed.
• Starter Plan ($49/month): This plan is perfect for communities with up to 200,000 monthly pageviews. It includes an auto RSS feed, group chat, live blog, social network content stream, AI summary, AI polls, AI search, AI moderation, Q&As, ads monetization, and more.
• Professional Plan ($249/month): Tailored for brands and creators exceeding 2 million monthly pageviews. Includes all Starter plan features, UI customization, conversion cards, revenue share for ads, AI post enhancement, live support from Arena’s team, and additional benefits.
• Enterprise Plan (Custom): Custom pricing based on specific needs. Designed for large communities, brands, and creators. Includes all previous plans’ features, data exportation, white label, full API access, a dedicated Account Manager, private server, and more.

To see Arena Community’s full pricing options, click here.

Skool vs Arena Community: Which Platform Should You Choose?

Skool and Arena Community offer robust toolkits to support creators in implementing their community-building efforts, though they differ in several key aspects.

Skool was built for educational purposes, and therefore, its interface is designed to make e-learning accessible. While it does include real-time community engagement features, Skool is best suited for those who wish to bring students and mentees together rather than create a community from scratch. It is also important to note that while creators can integrate third-party software into the platform, Skool doesn’t offer pre-built AI tools, which could be a downside for customers who wish to streamline their content production.

On the other hand, Arena Community is an all-in-one engagement platform that helps brands and creators integrate their content efforts across platforms and bring communities back from social media to their websites. Tools such as live chat, live blog, forums, and polls ignite real-time conversations and provide up-to-the-minute updates on essential topics for community members. Arena also grants creators API access to customize the platform to suit their needs and communities. 

Before making a final decision, it’s worth revising your community-building strategy to determine what resonates most with your goals. Look at our complete guide to learn more about how Arena Community works. 

On the other hand, Arena Community is designed for brands, creators, and businesses looking to bring real-time engagement directly to their websites. It’s ideal for those seeking to create interactive, AI-powered spaces that drive participation and community growth.

Understanding each platform’s unique strengths and limitations will help you choose the best fit for your needs. Read on to discover the key differences between Hivebrite vs  Arena Community.

Overview: Hivebrite vs Arena Community

What is Hivebrite?

Hivebrite is an online community platform used by large enterprises, non-profit organizations, public administration offices, and educational institutions. 

Its features make managing and interacting with community members easier. Hivebrite provides tools and features tailored to different organizations, such as customization, content management, events, and moderation. 

The platform’s group management tools help public administration officers, educational institutions, and enterprises to control who has access to specific content and resources. Large enterprises can use Hivebrite’s member management and analytics features to strengthen employee or alumni networks. Non-profits benefit from event management and donation tracking, making it easier to engage volunteers and donors.

Like Arena Community, Hivebrite offers forums, live blogs, and group chat features that help foster real-time engagement between community members. Both platforms also have SEO optimization capabilities, which help communities rank on search engines, granting them more visibility.

What is Arena Community?

Arena Community is a powerful, all-in-one engagement platform designed to help brands, creators, and organizations directly bring their audiences from social media to their websites or apps. This no-code solution empowers customers to strengthen their connections with their audiences by promoting deeper interaction and engagement within their communities.

Besides offering robust built-in tools like real-time group chat, live blogs, interactive polls and Q&As, and community discussion forums, Arena Community counts with auto RSS feed and social sharing, making it easier for creators and brands to streamline their content efforts. 

In addition to giving creators and brands complete control over their communities, Arena Community incorporates AI-driven features such as automated content moderation, a writing assistant, and AI-powered Feed Search and Summary to help users quickly find relevant content.

Arena Community’s versatile platform and customization options enhance monetization opportunities through optimized ad placements, subscription options, and potential partnerships for sponsored content. It is an excellent choice for various industries, from e-commerce websites to educational initiatives and entertainment brands.

What are the Main Differences Between Arena Community and Hivebrite?

Pricing in Hivebrite vs Arena Community

Hivebrite Pricing 

Hivebrite’s pricing varies by industry and depends on various factors, including currency, location, and platform feature options. 

The platform currently offers three different plans, but the actual cost of each tier is not specified on Hivebrite’s website. 

Nonetheless, here is how the three pricing plans compare:

• Connect: This plan is aimed at those starting their community-building process. It includes the basic engagement features Hivebrite offers, such as custom landing pages, resource libraries, a user directory and map, memberships, a live feed, and direct messaging.
• Scale: Designed for growing organizations. It comes with all of the basic plan’s features, plus group admins with custom permissions, customized user access, visibility restrictions, and ticketed events.
• Enterprise: Tailored for organizations with established community and group structures. It includes all the features of the previous plans, plus specialized support, advanced onboarding groups and sub-communities, and more. 

Arena Community Pricing

Arena Community offers three annual billing options:

• Free: This plan is designed for individuals and small teams just starting their online communities. It comes with basic live engagement features, such as a live blog, group chat, and auto RSS feed.
• Starter Plan ($39/month): Perfect for communities with up to 200,000 monthly pageviews. Includes auto RSS feed, group chat, live blog, social network content stream, AI summary, AI polls, AI search, AI moderation, Q&As, ads monetization, and more.
• Professional Plan ($199/month): Tailored for brands and creators exceeding 2 million monthly pageviews. Includes all Starter plan features, plus UI customization, conversion cards, ads revenue share, AI post enhancement, live support from Arena’s team, and additional benefits.
• Enterprise Plan (Custom): Custom pricing based on specific needs. Designed for large communities, brands, and creators. Includes all previous plans’ features, data exportation, white label, full API access, a dedicated Account Manager, private server, and more. 

To see Arena Community’s full pricing options, click here.

Hivebrite vs Arena Community: Which Platform is Best?

When deciding between Hivebrite and Arena Community, you must assess your goals and how to serve your community better. 

While Hivebrite may be a good fit for organizations with specific needs, such as alumni networks or internal communities, due to its privacy features and structured learning journeys, Arena Community is the superior option for brands, sports companies, e-commerce, and media companies focused on real-time engagement. 

One of their main differentiating factors is that Hivebrite allows you to create a unique URL and separate app for your community. However, it doesn’t support website integration, so you can’t embed your community into your existing website or pre-existing app, a functionality Arena Community covers.

Both platforms have essential engagement tools like live blogs, discussion forums, group chats, events, polls, and quizzes. However, if you are looking for a tool with robust AI capabilities, Arena might be a good fit. The platform has built-in features such as AI moderation, summary, analytics, and writing assistant.

Finally, if increasing website revenue through community-building is part of your goals, you might consider adopting Arena Community. The platform integrates seamlessly with Google Ads and counts with lead-generation tools, ad layout optimization capabilities, conversion cards, and more.

Ultimately, choosing between Hivebrite and Arena Community will depend on your goals for your community and the content you want to offer your audience. If you want to learn more about Arena Community and how each of its features works, you can check out our complete guide here. 

Arena Community, in contrast, is tailored for brands, publishers, sports teams, and creators who aim to build highly interactive and engaging spaces. It’s designed for those who want to transform their websites into dynamic hubs for real-time discussions, live content, and community participation.

Understanding the features and limitations of each platform will help you make an informed decision. Read on to discover the key differences between Discord and Arena Community.

Overview: Discord vs Arena Community

What is Discord?

Discord is a voice-over-internet protocol (VoIP) platform for exchanging text messages, making voice calls, and streaming individual and group video calls. Simply put, it is a community space where users can connect and talk with creators, friends, and people with similar interests. 

The interaction occurs on public or private servers, which are dedicated community spaces. Once on a server, the user enters a voice or text channel. Discord allows users to send Direct Messages (DMs), create Direct Message Groups (DMG), and share their computer screens with other servers or DMG members. 

Discord’s primary focus is gaming, and the platform integrates with popular video game consoles such as PlayStation and Xbox. Users can also access Discord through a web browser or iOS, Android, macOS, and Windows apps. Additionally, the platform comes with an app directory, where users can download applications for gaming, entertainment, or moderation directly on their servers. 

Although Discord doesn’t really compete with video game live-streaming platforms like Twitch, creators with ties to the gaming community can use Discord as a centralized hub for content, merch drops, and product launches.

Non-gamer creators and users mainly use Discord as a live group chat, logging in and joining conversations to watch shows, listen to music, study, share memes, or simply discuss a specific topic via video, audio, or text.

What is Arena Community?

Arena Community is a flexible engagement platform that helps customers move their audiences from social media to their websites or apps. Its no-code approach enables brands, creators, and organizations to foster stronger connections with their communities by promoting meaningful interaction and deeper engagement.

Although Arena does not currently offer voice and video call capabilities, the platform provides various integrated engagement tools.

Brands and creators can engage viewers through real-time group chats, dynamic live blogs for multimedia updates, interactive polls, Q&As, and community discussion forums—all designed to drive active user involvement directly on your site.

Arena Community also puts control in the hands of brands and creators, offering AI-powered features like automated content moderation, a writing assistant, and AI-driven Feed Search and Summary to help users quickly access relevant content.

Monetization is further enhanced through optimized ad placements, subscription models, and sponsored content partnerships. The platform is versatile enough to serve diverse needs, including sports and entertainment organizations, news media, gaming, e-learning, and e-commerce projects.

What are the Main Differences Between Arena Community and Discord?

Pricing in Discord vs Arena Community

Discord and Arena Community have similar features, such as Live Group Chats, DMs, Forums, and Events, but they cater to different customer and user needs.

Discord is mainly used by the gaming community, whether they are creators or simply gamers wishing to connect with others with similar interests. While other niche communities turn to Discord for real-time conversations with peers, the platform’s lack of live blog features makes it harder for communities to withhold valuable, evergreen content.  

Arena Community, on the other hand, counts on a robust toolkit meant to engage communities and bring audiences back from social media to your website. Besides counting with features such as Live Group Chat, Live Blog, discussion forums and more, Arena Community also leverages social media content to help enrich your community feed.

Let’s see the price breakdown of each platform below:

Discord Pricing 

Discord counts with a free plan for users who get by with limited capabilities, as well as two paid options:

• Free: While limited compared to other Discord plans, it is suitable for people looking for a free VoIP tool. Its features include group voice communication in channels, search filters, file uploads up to 25 MB, and unlimited file storage. 
• Nitro Basic Plan ($2.99/month or $29.99 annually): This plan is ideal for active users who want additional features but aren’t necessarily content creators. It allows users to upload files up to 50 MB, give unlimited super reactions, and customizable stickers, app icons, emojis, and video backgrounds.
• Nitro Plan ($9.99/month or $99.99 annually): This is the most robust option. It has all the features from the previous plan, plus file uploads up to 500 MB, HD streaming, longer messages, two free boosts, custom server profiles, shop member pricing, exclusive items, enhanced customization options, and more.

Arena Community Pricing

Arena Community offers three annual billing options:

• Free:  This plan is designed for individuals and small teams just starting their online communities. It comes with basic live engagement features, such as a live blog, group chat, and auto RSS feed.
• Starter ($49/month) – Ideal for communities of up to 200.000 monthly pageviews. It includes features such as Auto RSS Feed, Group Chat, Live Blog, Social Networks Content Stream, AI Summary, AI Polls, AI Search, AI Moderation, Q&As, Ads Monetization and much more.
• Professional ($249/month) – Designed for brands and creators with over 2 million monthly pageviews. It comes with everything from the Starter plan, plus UI Customization, Conversion Cards, Ads Revenue Share, AI Post Enhancement, Live Support from Arena’s team, and other benefits.
• Enterprise (Custom) – Suited for large communities, brands and creators. The Enterprise plan comes with everything from the aforementioned plans, plus Data Exportation, White Label, Full API Access, a dedicated Account Manager, and a Private Server, amongst other advantages. 

To see Arena Community’s full pricing options, click here.

Discord vs Arena Community: Which Platform is Best?

Choosing between Discord and Arena Community comes down to your community-building objectives and strategies.

If you are looking simply for a live chat and live video solution that is already familiar to gaming audiences, then Discord might be the right choice for you. Although the platform presents limitations when it comes to building a centralized and complete community hub, Discord is fairly easy to use and has an established reputation amongst this niche community.

However, if your goal is to build a dynamic and interactive community where real-time engagement is crucial, Arena Community is the ideal choice. With powerful tools for live chats, forums, live blogs, and a range of AI-powered features, it’s designed for brands and creators who want to create vibrant spaces that go beyond traditional content delivery, encouraging audience participation and maximizing engagement.

When choosing between Discord and Arena Community, think about the type of community experience you want to offer. Evaluate your primary objectives, explore each platform’s features, and consider how well they align with your vision. If you want to explore all of Arena Community features in detail, take a look at our complete guide.

Keep reading to explore in depth the leading virtual event trends for 2025.

Top 5 Virtual Event Trends for 2025

1. AI Integration and Higher Personalization

For the past two years, artificial intelligence has been everywhere, with tools such as Chat GPT appearing and new AI-powered tools emerging monthly (if not weekly). Event organizers have been using these tools to simplify processes and deliver better experiences to attendees. 

AI helps organizers save time, automate tasks, interact with attendees, and deliver highly personalized experiences. Here are some of the main ways AI helps ensure that virtual events run smoothly:

• Using chatbots to answer questions: Chatbots are a great way to engage with attendees, but sometimes, human moderation isn’t enough. You can set up an AI-powered chatbot to answer simple questions and redirect users to the right places, saving time and ensuring viewers feel seen during your event.

• Personalizing the viewing experience: Tailoring attendees’ experiences has become essential. Event platforms can use AI to analyze browsing patterns, suggest relevant sessions, and craft personalized agendas that resonate with each participant’s interests.

• Enhancing networking opportunities: Event platforms can leverage AI to analyze attendee profiles and identify compatible participants based on shared interests or goals. This approach transforms networking into a more personalized and meaningful experience, fostering genuine connections.

• Optimizing event marketing with AI: In 2025, organizers will harness AI to refine every aspect of event marketing, from streamlining schedules to delivering personalized content and targeted advertisements. With the increasing prevalence of virtual events, the wealth of data collected will enable more intelligent, data-driven decisions, ensuring more effective and engaging campaigns.

2. Advanced Hybrid Event Features

Hybrid events don’t seem to go anywhere anytime soon. A report from Skift Meetings states that around 70% of events are now hybrid. Organizers can offer attendees the best of both worlds using tools such as second-screen software. 

Hybrid events demand seamless integration of virtual platforms and in-person experiences. AI tools enhance engagement by enabling content summaries and searchable information. 

Polls and live Q&A functionalities also facilitate engagement and connect virtual attendees with those present in person. AI-powered tools help analyze interactions and generate detailed reports for actionable insights.

3. Gamification Elements for Enhanced Engagement

In 2025, virtual event trends will evolve into dynamic and immersive experiences, moving beyond simple content-sharing

One of the best ways to achieve this is by incorporating gamification elements into live virtual events and features like leaderboards, interactive challenges, and rewards to captivate audiences. Activities such as quizzes and virtual games add excitement, boost participation, and encourage networking through friendly competition. 

This approach resonates particularly well with younger, tech-savvy audiences who value interactive and engaging event formats. Expect gamification to become a cornerstone for creating impactful and memorable virtual events.

4. Augmented Reality (AR) and Immersive Experiences

Event organizers are increasingly exploring ways to make online events more immersive and interactive, and Augmented Reality (AR) is emerging as a powerful tool in this space. For example, AR can enable participants to engage with 3D virtual objects, explore digital venues, or interact with dynamic content from their devices.

While implementing AR in online events can involve initial costs, its potential to boost engagement and attract sponsorship opportunities makes it a valuable investment. Creative applications, such as virtual AR scavenger hunts or branded AR filters for social media, can delight participants and provide measurable ROI. With thoughtful planning, AR technology can help transform your digital events into unforgettable experiences.

As we move into 2025, these features are expected to become even more prevalent, adding value for event attendees. Industries such as entertainment, real estate, and education, where visual and interactive experiences are critical, are poised to benefit the most from these advancements.

5. Enhanced Networking and Community Feeling

In 2025, building strong communities will take center stage in virtual events, elevating networking beyond surface-level interactions and going beyond chat rooms and virtual business cards. The future lies in fostering meaningful connections contributing to lasting relationships and engaged communities.

Event organizers will prioritize features like virtual lounges, personalized one-on-one sessions, and topic-specific networking rooms tailored to attendees’ interests and industries. These tools will make it easier for participants to connect with like-minded individuals and enhance the overall value of the event by creating a sense of belonging and collaboration.

How Arena can Enhance your Virtual Event Experience

More than ever, event attendees have many online options to choose from. If you want your event to be a vehicle for your community-building efforts, increasing audience engagement and offering remarkable experiences for attendees is crucial. 

The good news is that hosting and promoting engaging virtual events doesn’t need to be expensive. Adopting no-code software allows your team to create seamlessly integrated events with your community-building efforts and content strategy. Arena offers several tools to help organizations make the most of their virtual events. Thousands of customers like Swoogo and Cloud Conventions are trusted to help them run hybrid and virtual events.

Arena counts with several no-code tools built to transform your online events into engaging experiences:

Arena Group Chat

Arena Live Chat can be seamlessly integrated with your virtual or hybrid event. This live chat tool allows attendees to interact with each other, ask questions, and respond to polls during the event. Online attendees can share ideas and give feedback as if they were attending the event in person. 

Arena Live Blog

Organizers can also enhance their virtual events using Arena Live Blog. A live blog tool lets you share quick updates as your event unfolds. It allows you to share up-to-the-minute updates, live scores, videos, text, images, and more. This ensures your online attendees are kept informed about speakers, interviews, ideas, and other details relevant to your event. 

Arena Community

An all-in-one engagement solution designed to bring your audience from third-party platforms to your website or app. It allows you to build, grow, and monetize your community while delivering rich content that resonates with their interests. Arena Community counts with all of Arena’s engagement tools in the same online environment, such as Live Chat, Live Blog, Polls and Q&As, a link in bio feature, and much more.

Learn more about Arena Community on our complete guide. 

Take the next step with Arena

Virtual events are evolving rapidly, and 2025 promises to bring exciting innovations that prioritize engagement, immersion, and community building. By leveraging tools like AI, AR, and gamification and fostering meaningful connections, organizers can transform online events into impactful experiences.

Arena provides everything you need to create engaging and memorable virtual events. From interactive live chats and real-time updates with live blogs to all-in-one community platforms, Arena helps captivate your audience while building lasting connections.