What is Group Chat?

Group chat for business is a communication tool that lets multiple users converse in real-time within a shared space.

Group chat platforms allow users to share files and media like documents, images, and videos directly in the conversation. This keeps essential resources accessible without needing separate emails or storage services.

Many group chat solutions connect with business tools like project management apps, calendars, and workflow systems. Integrating your communication platform with these tools streamlines operations and reduces the need to switch between applications. For example, some platforms let you receive project updates or schedule meetings directly within the chat, and understanding live chat benefits can further enhance customer interactions.

How to Set Up Group Chat for Business

Implementing a group chat system in your business can improve communication and collaboration.

1. Choose the Right Platform

Select a group chat platform that suits your business needs. Consider features like:

• Real-time messaging for instant communication.
• File and media sharing for easy exchange of documents.
• Searchable history for retrieving past conversations.
• Integrations with other tools for connectivity.
• Security measures like encryption and access controls.
• User-friendly interface for ease of use.

Evaluate platforms like Slack, Microsoft Teams, or RingCentral, considering scalability, cost, and customer support.

Additionally, look for platforms that can enhance customer service with group chat, providing better client support experiences.

2. Organize Discussions with Channels

After choosing a platform, organize your communication efficiently by setting up channels or groups for teams, projects, or topics. To keep the workspace clean and relevant:

• Use specific naming conventions.
• Implement threaded conversations.
• Pin important messages.
• Archive old channels.

Implementing effective strategies and ideas for online meetings can improve team collaboration during virtual sessions.

3. Integrate with Existing Systems

Enhance productivity by integrating your group chat with tools like:

• Project management software like Asana or Trello.
• CRM systems to manage customer communications.
• Calendars and scheduling apps for meetings and deadlines.
• File storage services like Google Drive or Dropbox.

Integrations reduce the time spent switching between applications and centralize your workflow within the group chat platform. Leveraging live chat benefits can also enhance real-time customer interactions.

Arena can be integrated with all of these and many other solutions, such as Vimeo, Paypal and others.

4. Onboard Your Team

Proper onboarding helps your team adopt the new system:

• Provide training on using the group chat effectively.
• Establish guidelines for chat etiquette and response times.
• Highlight security protocols to keep communications secure.
• Assign roles and permissions for admin controls and user roles.
• Encourage feedback to improve the group chat experience.

Developing essential community management skills can help manage the group chat environment effectively.

How Group Chat For Business Supports Remote Work

Group chat for business platforms help connect remote teams, offering tools that make collaboration seamless regardless of location.

Flexibility and Mobile Access

Group chat provides flexibility by allowing team members to communicate from any location. With mobile access, you can stay connected on the go, ensuring essential updates aren’t missed. Many platforms support desktop and mobile devices, keeping remote teams engaged and informed. Utilizing hybrid team engagement strategies can enhance collaboration across different work settings.

Faster Decision-Making

Real-time messaging facilitates quick information sharing and decision-making. Instead of waiting for email replies, team members can discuss issues instantly, leading to faster resolutions. Group chat accelerates business processes by reducing delays in communication.

How to Choose the Best Group Chat for Business

Selecting the right group chat platform can enhance your team’s communication and collaboration.

When choosing a group chat solution, consider:

• Features and Functionality: Look for platforms with instant messaging, file sharing, and integrations with other tools.
• User Experience: A user-friendly interface ensures quick adoption. Applying UX tips for chat can improve overall usability.
• Security and Privacy: Ensure robust security measures like end-to-end encryption. Evaluating secure chat apps can help protect your business communications.
• Scalability and Customization: Choose a solution that can grow with your business.
• Cost and Value: Evaluate pricing models against the value provided.

After identifying your requirements, compare popular group chat platforms:

• Arena: The best all-round, all-in-one solution for building a community and keeping your customers engaged and entertained around your brand.
• Slack: Known for real-time messaging and extensive integrations.
• Microsoft Teams: Integrates with Microsoft Office tools.
• Google Chat: Part of Google Workspace, supporting collaboration with Google apps.
• Tandem: Supports remote teams with voice and video calls.
• GroupMe: Supports large groups of up to 10,000 members.

Understanding different popular chat protocols can also aid in selecting the right platform.

Evaluate each platform based on the factors important to you, and consider starting with free versions or trials to see how they fit with your team’s workflow.

Benefits of Group Chat for Your Business

Group chat platforms offer advantages that can improve your business operations.

Real-Time Communication

Group chats allow team members to communicate instantly, sharing ideas and feedback promptly. This reduces delays and enables quicker decision-making and problem-solving. Real-time interactions foster a collaborative environment where colleagues can brainstorm and resolve issues efficiently. Incorporating live streaming for engagement can further enhance team interactions.

Centralized Information Sharing

By centralizing conversations, group chats make it easy to access past discussions, shared files, and important updates. This reduces reliance on lengthy email threads and multiple communication tools, streamlining workflows and ensuring everyone stays informed.

Enhanced Productivity

Streamlined communication through group chats enhances productivity. Quick exchanges cut down on time spent scheduling meetings or waiting for responses. Features like task delegation and progress tracking help team members stay organized and focused. Implementing strategies to boost group chat engagement can lead to even greater efficiency.

Flexibility for Remote Work

Group chats maintain connection and engagement for remote teams by supporting real-time and asynchronous communication. This accommodates different time zones and schedules, fostering a sense of team cohesion. Engaging in virtual team-building ideas can also strengthen remote collaboration.

A group chat solution can enhance business communication, fostering collaboration and driving growth. Choosing the right platform and integrating it effectively will improve productivity and keep your team connected, no matter where they are. 

Ready to see the impact of an effective brand community on your bottom line? Sign up now at Arena and start leveraging our powerful features to boost engagement and retention. Join thousands of brands that trust Arena to turn visitors into loyal customers.

Livestream Gaming Is Worth Billions

Livestreaming video gameplay has become big business! Whether you prefer to play Dota 2, Overwatch 2, League of Legends, Fortnite, or other popular games, eSports and game streamers are building significant entertainment businesses and careers today. According to recent industry reports, game streaming and esports are generating billions in revenue, with the industry continually growing and expanding.

That explosive growth means more and more players and entertainers will jump into the live streaming market. Those new perspectives and styles mean more options for people to find streamers they like.

However, there is a dark side to the growth of streaming – audience engagement will become more difficult. As your audience gets even more choices to get their gaming fix, streamers will need to look for new ways to stand out. Inviting special guests, developing new content, and playing the latest games will all play a role.

You also need to give your audience an appealing way to get involved. That’s where using gaming chat apps is powerful. When your audience has access to a chat room to ask questions, applaud your play, and engage with friends, the stream becomes a social experience. That means your audience is likely to keep returning to your session repeatedly

Types of Gamer Chats

Navigating the types of gamer chats can be overwhelming. But understanding these can help you tailor the perfect environment for your community. Let’s break it down and find what suits your gamers best.

In-Game Chat

In-game chat is the most immediate form of communication for gamers. It allows players to send messages directly within the game environment, facilitating quick exchanges that can enhance the gaming experience.

• Text Chat: This is the most common form, allowing players to type messages to teammates or opponents.

• Voice Chat: Games like “Call of Duty” and “Fortnite” have integrated voice chat for real-time communication, crucial for coordinating strategies.

• Emotes and Quick Commands: Games often include non-verbal communication tools like emotes or quick command buttons to convey messages without typing.

Community Platforms

Community platforms transcend the in-game environment, offering spaces where players can connect on a broader scale. These platforms are essential for fostering long-term relationships and community engagement.

• Discord: Known for its robust server capabilities, Discord provides both text and voice channels, making it a favorite among engaged gaming communities.

• Reddit: Subreddits dedicated to specific games or gaming genres serve as forums for discussion, news, and community events.

• Arena’s Real-Time Chat Solutions: Offering seamless integration with gaming websites, Arena’s tools facilitate real-time communication and community building.

Social Media Interactions

Social media platforms extend the reach of gamer chats, allowing players to connect beyond dedicated gaming spaces.

• Twitter: Gamers use hashtags and threads to discuss gaming news, share clips, and engage with developers.

• Facebook Groups: These groups serve as hubs for fans of particular games, where they can share experiences, tips, and fan content.

Popular Gaming Chat Apps

Ready to dive into the heart of gaming communities and take your experience to the next level? Gaming chat apps are your gateway to real-time communication, strategy sharing, and building lasting connections with fellow gamers.

Some of the most popular gaming chat apps include:

• Discord

• Arena

• Twitch

• Steam Chat

• Mumble

Each of these apps offers unique features that cater to different gaming needs, from in-game communication to community building.

The 4 Best Gaming Chat Apps

These significant platforms give you access to users, text chat features, voice chats, social features, and more to easily connect with channel viewers.

For many streamers, Twitch is a popular choice for streaming. Certainly, Twitch has advantages like a large user base. Yet Twitch is no longer the only or best option for all streamers today.

Arena

• Chat Type: Text 
• Key Features: social media integration, profanity filters, embed the app on your website
• Pricing: the basic version is free! For game streamers with larger audiences, consider one of the paid plans. 
• Free Trial Available: you can use the free basic plan or sign up for a free trial of one of the higher-end plans

You may not have used Arena yet, but it is one of the most powerful live chat tools on the market. This lightweight chat app is designed to keep large virtual audiences engaged. Arena Live Chat can be installed on your website in a few minutes, so there are no delays. This chat tool also has chat restrictions which means less work for chat administrators.

At this time, Arena does not support voice calls or video chats. However, keeping your audience in a text-only chat window is helpful. When attempting something difficult in League of Legends or other challenging online games, you may prefer to focus on gaming.  

Twitch 

• Key Features: Twitch has millions of active users, including many hard-core gamers 
• Pricing: $5 to $25 per month, depending on the plan
• Free Trial Available: the partner program does not have a free trial app

Twitch has the advantage of a significant gaming community of game enthusiasts – over 2 million active users, according to the Business of Apps. The large audience potential Twitch offers is very appealing to game streamers. However, there are some drawbacks to Twitch. To access the platform’s most powerful capabilities, streamers must fee the company’s Twitch Partner Program requirements, including mandatory training. 

Discord

• Key Features: Discord offers text chat and voice chat capabilities
• Pricing: there is a paid version of Discord called Discord Nitro ($99 per year) that offers large file transfer options, custom emojis, and more customization options
• Free Trial Available: there is a free version of Discord, so you can test the platform

Launching a Discord server has become a popular choice for social gamers due to the platform’s focus on audio means it has excellent sound quality. It is also easy to create a different voice channel for different groups of Discord users. High audio quality communication is the perfect choice for many hard-core gamers who want to focus on their gameplay. The service includes direct messaging (i.e., the ability to send direct messages to other users) and file transfer.

Join a few public servers before taking the time and effort to become a server owner. See how other streamers run their game nights, interact with fans and create a great gaming experience.

Epic Game Store

• Key Features: among gaming platforms, Epic Game Store stands out because it offers free games and game communication. 
• Pricing: None
• Free Trial Available: you can play some games for free on the platform.

Like Twitch, the Epic Game Store has an application-based program for streamers called Support-A-Creator. Essentially, streamers earn a 5% affiliate commission on purchases. There are several requirements to qualify for the Support-A-Creator program, including having at least 1,000 followers on social media platforms and following the service’s terms of service. Beyond this core feature for monetization, the Epic Game Store website sets expectations: “please expect modest results.”

The Epic Game Store approach to streaming is best suited to a few cases, including playing Fortnite and other epic games. Larger entertainment companies may prefer to use a multi-gaming platform not focused on Epic game titles. 

How Gaming Chat Apps Work

Gaming chat apps enhance the gaming experience by providing real-time communication channels for players. They enable seamless interaction, allowing gamers to coordinate strategies, share tips, and build communities within and around games.

Integration with Gaming Platforms

These chat apps integrate directly with gaming platforms, offering features like in-game overlays that let players communicate without interrupting gameplay. This integration ensures that chats, voice calls, and group communications happen smoothly, enhancing teamwork and social interaction during gaming sessions.

Customization and User Control

Users have control over their communication environments through extensive customization options. They can personalize settings such as themes, notification preferences, and chat filters, creating a more engaging and comfortable space for interaction.

5 Ways Gaming Chat Apps Will Grow Your Audience

Adding gaming chat apps to your game streaming brings several powerful benefits. Achieving all of these benefits may take some practice, so don’t worry if it takes you a while to realize all of these gains.

1. Verify Streaming Quality

Streaming technology has come a long way over the past few years, but it is still far from perfect. With a gaming chat app, you can run a quick soundcheck and instantly determine if your audience can hear and see you. Getting quick technical feedback means solving glitches fast and keeping your audience engaged. Neglecting this factor can drive your audience away.

2. Get More Content Ideas

As a streamer, you’re on stage! It is up to you to perform and share exciting stories and jokes with your audience. After a while, you might feel some level of creative burnout. Fortunately, your audience is full of ideas! By paying attention to the comments and questions in your chat app, you can get new ideas for future streaming sessions. Maybe your audience wants to see you play a different type of character or solve a problem? Add these audience suggestions to your ‘ideas file,’ and you’ll never struggle to come up with fresh ideas in your streaming sessions.

3. Test Product Ideas

What if you have a new idea for a product like a mod for a game or merchandise? Before investing significant time and energy into developing the product, use chat apps to get rapid feedback. For example, you could work with an artist to produce a mockup of a product idea and share it with your audience in a stream. If you see many people asking how to buy it, that is an excellent signal to move ahead!

Likewise, the reverse reaction – a lack of audience interest in a new product idea – is valuable. You’ve just saved yourself from pursuing an idea that may not find traction in the market.

4. Deepen Audience Loyalty

Building an engaged audience for your streaming career doesn’t happen overnight. Instead, it takes regular engagement – answering questions, interacting with comments, and more. Using gaming chap apps in your live streams lets you interact with the audience as the stream unfolds. That’s a powerful way to make your audience feel valued and eager to keep coming back for more.

5. Increase Advertising Revenue

By adding chat apps to your streaming, you give your audience a social experience. Not only will they be entertained by your stream, but they will also have the chance to connect with other people. Now that your audience has an easy way to interact with other viewers, they are likely to stay engaged with you for longer periods. Ultimately, this translates into higher advertising revenues.

Types of Gamer Chats

Navigating the types of gamer chats can be overwhelming. But understanding these can help you tailor the perfect environment for your community. Let’s break it down and find what suits your gamers best.

In-Game Chat

In-game chat is the most immediate form of communication for gamers. It allows players to send messages directly within the game environment, facilitating quick exchanges that can enhance the gaming experience.

• Text Chat: This is the most common form, allowing players to type messages to teammates or opponents.

• Voice Chat: Games like “Call of Duty: Modern Warfare II” and “Fortnite” have integrated voice chat for real-time communication, crucial for coordinating strategies.

• Emotes and Quick Commands: Games often include non-verbal communication tools like emotes or quick command buttons to convey messages without typing.

Community Platforms

Community platforms transcend the in-game environment, offering spaces where players can connect on a broader scale. These platforms are essential for fostering long-term relationships and community engagement.

• Discord: Known for its robust server capabilities, Discord provides both text and voice channels, making it a favorite among gaming communities.

• Arena’s Real-Time Chat Solutions: Offering seamless integration with gaming websites, Arena’s tools facilitate real-time communication and community building.

• Reddit: Subreddits dedicated to specific games or gaming genres serve as forums for discussion, news, and community events.

Social Media Interactions

Social media platforms extend the reach of gamer chats, allowing players to connect beyond dedicated gaming spaces.

• Twitter/X: Gamers use hashtags and threads to discuss gaming news, share clips, and engage with developers.

• Facebook Groups: These groups serve as hubs for fans of particular games, where they can share experiences, tips, and fan content.

Challenges in Chatting with Gamers

Let’s face it, creating a chat environment isn’t all fun and games. It comes with its own set of hurdles. But knowing these challenges means you’re better equipped to tackle them head-on.

Maintaining a safe environment is a top concern. Toxicity and harassment can quickly sour the experience for your community. Using tools like Arena’s AI-powered moderation helps keep the conversation respectful and inclusive, allowing gamers to engage positively without fear of abuse.

Encouraging meaningful interactions is another challenge. It’s easy for chats to devolve into spam or off-topic discussions. By setting clear guidelines and using features like interactive polls or topic-focused channels, you can steer conversations in a productive direction.

Balancing moderation and freedom is crucial. You want to allow free expression while ensuring the space remains respectful. Arena’s customizable moderation tools let you tailor the chat environment to your community’s needs, providing the right balance between oversight and freedom.

Which Gamer Chat App Is Right For You?

With all of the chat applications on the market, choosing the right app for your needs can take time and experimentation. To simplify the process, ask yourself which of the following categories best suits your needs.

Entry Level

An entry-level gamer chat app like Epic Games is a good choice for someone just getting started. You might have one or two thousand people in your audience and have modest revenue goals. In that case, a more straightforward app makes sense.

Intermediate Level

In the intermediate category, you have more choices for a voice chat service. A Gamer chat app like Discord makes sense. Setting up private servers for each gaming community you serve can help to lift engagement – League of Legends fans might not be interested in Fortnite or DOTA. The lack of a video chat feature may benefit since it can help you focus.

Professional Level

In chat clients, the professional level of chat clients comes down to two options: Arena vs. Twitch. With millions of potential channel viewers, Twitch is a popular choice. Yet, Twitch is not suitable for everyone. For example, your live streaming events might need chat restrictions t0 keep the event family-friendly. Arena’s moderation features like the profanity filter make organizing events for a large community easier. 

Since Arena is installed right on your website, your audience will not suffer through a significant learning curve. 

Arena vs. Twitch: Which Offers The Best Game Chat Experience?

Game chat, whether by voice or text, is an important way to engage your gaming audience. If you’re currently using Twitch, you may want to reconsider your options.

Twitch: Pros and Cons

In the gaming industry, Twitch has become one of the most popular apps with solid video quality and voice quality. Also, Twitch offers a variety of additional features that end users like the option to offer exclusive content. For end users, the platform offers many different channels so you can easily find streams featuring your favorite game.

There are disadvantages to relying exclusively on Twitch however. It is difficult to achieve complete control over the streaming experience. Other channels are just a click a way. That means you may lose users from your game chat.

Arena: The Way To Achieve Complete Control Of Your Gaming Chat App

When you want to make the most of your game time, complete control becomes valuation. You might want a way to sell products or ask users to enter their email address to join your list. With an off the shelf gaming chat app, full administrative control is tough if not impossible.

The solution is to build your our gaming chat app. Fortunately, there is no complicated coding involved. Instead, you simply need to install Arena Live Chat on your website. By using Live Chat on your website, your audience doesn’t have to download anything from an app store. They simply visit your website and start engaging with their friends. It’s a great way to engage community-minded gamers.

From a business standpoint, using Arena Live Chat instead of Twitch opens up new opportunities. For example, you can gather new data on your audience’s preferences with a customer data platform. With that data in hand, it far easier to understand what your audience wants and what they might be willing to buy. The best part? Your audience will get used to associating your website with leisure time rather than viewing you as one channel among many on a platform like Twitch.

How To Create A Custom Gaming Chat App

Adding a custom gaming chat app experience to your website is simple. For the best experience, download our new ebook: Declare Your Independence From Twitch. Arena Live Chat can be installed in minutes. It’s one of the best ways to engage your audience without the distractions of a voice chat application.

Dive into this guide to discover ideas and examples from creative students and universities across the country. Whether you’re looking to teach life skills like cooking, facilitate networking with alumni, or organize interactive activities that promote collaboration, you’ll find valuable inspiration here.

Download the free ebook: Online event ideas for colleges & universities that work

Once you see an event idea you like, explore Arena’s solutions for education for the following steps on how to bring your event to life with technology.

60 University Virtual Events Ideas

1. Share documentation of previous university-wide lectures

Learning must always be at the student’s reach. If your university keeps records of previous guest speakers who made notable declarations, you can share them with your student body to keep their thirst for learning going. Keep them engaged by hearing them out through a follow-up discussion.

2. TED Talks School Edition

The concept of this virtual activity is to share bite-sized learning that is powerful enough to motivate students through tough times, for example. Some can also nominate a video clip to be played and make a thorough explanation of how the message of the clip got through to them.

3. Spill the Tea

This is a phrase commonly used by young students today when they want to get more information about a certain topic that catches their interest. It may not necessarily be a tea though, attendees can have their hot drinks like coffee, cocoa, or hot milk. The activity is as simple as picking one hot or pressing topic and allowing everyone to discuss their opinions in turns.

4. Virtual Lunch and Learn Sessions

This activity is somewhat similar to “Spill the Tea” but on a different setup. Instead of hot drinks, students can talk about interesting topics while having lunch and learn from each other.

5. Amateur Podcaster’s Corner

We are sure that in every group of students, some have an interest in voicing their opinions or talking about a certain topic over a mic, recording it, and sharing it with their peers. With this virtual activity, listeners can participate even when they are doing household chores.

6. Alumni Networking Activity

Keep not just your students engaged but also your pool of alumni. Through this, they will be able to network with your students and bring with them possible employment opportunities for your current enrollees. Students can also learn valuable insights from someone who has something in common with them, your university.

7. Workshop on Hosting Webinars

Many of these ideas involve technologies for hosting webinars and virtual conferences. To keep your students engaged, allow them to cast their ideas out while teaching them how to manipulate this technology on their preferences.

8. DIY Tutorials

It catches students’ interest if they can learn a simple skill aside from the lessons they learn from formal classes. A simple tutorial on how to do stuff that they will enjoy will also make them thirsty for more learning.

9. What-Grown-Ups-Do lessons

Adulting may be an informal term to call it but there surely is a lot of learning to be unlocked in conducting these lessons!

10. Master Chef lessons

Now that all of us spend most of our time at home, students can easily get bored. Help them appreciate the joy of cooking their meals instead of opting for microwaveable food. Simply livestream your creations, take the most “Instagrammable” picture of the food, and leave them asking for more.

11. Financial Literacy TV

Saving money is way beyond chasing discounts and coupons! Whether it is your students’ program or not, financial literacy is vital for them to acquire wealth. Teach your students the basics of saving, investing, and other financial instruments which we bet they will thank you later on.

12. Coping with COVID Groups

Besides the relatability of this topic, the long-lasting effect of the pandemic needs to be addressed among your students. Use this program for them to share their experiences and how they are coping with the pandemic.

13. Socratic Philosophers Group

The concept of this group is more of a Q&A discussion among the students where they can discuss their thoughts about life. Consider facilitating this with a Philosophy or Ethics professor and make your students appreciate Humanities on a deeper level.

14. Get-Psyched!

Let students know themselves more by administering personality tests to them. Nothing ever interests people more than knowing themselves better.

15. Learn a New Language Group

It is said that learning a new language improves the confidence and intellect of people because they form new connections now and then. Engage your Linguistics Department and help them teach students from other program languages that interest them.

16. Social Awareness Group

The pleasure of helping out others is the same as with the helpers. Volunteerism is a good value that your university can inculcate your students. Simply form objectives and together, a small effort of every member will go a long way when everyone does.

17. For-Cause Celebrations

Every month, you will find days of “international affairs” that are celebrated. Take part in these movements to keep your students abreast of what is happening in society. Celebrations like Earth Hour, Pride Month, World Youth Day, and a lot more can be an avenue for their engagement.

18. Virtual Museum Stroll

In learning more about our history, you do not anymore need to step inside an actual museum and glance at the richness of our heritage. With this program, you will be able to take your students on a virtual tour of museums.

19. Journaling Sessions

Little has been said about it, but keeping a diary has its benefits to us. By writing even some of the most menial tasks, it helps in storing and retaining information in our brain which makes it sharp. Pair this session with calming music to enhance the experience.

20. Indoor Jungalow

This concept is about teaching your students the hobby of gardening in their homes. Thus, the word jungalow. You can share gardening videos that will teach them techniques on taking care of plants and see them grow together.

21. Self-Awareness

Because of social media, students are bombarded with tons of information and sometimes, they can get easily distracted by all the noise. Help your students relax and get back to themselves through meditation.

22. Home Fitness Sessions

Encourage your students to get fit even at home. Collate exercises that are easy to do in front of their screen but will make them sweat. Through this program, you are helping your students maintain their physical fitness and mental sharpness.

23. Nest Incoming Freshies

Because of the many changes that are happening around them, a freshman will surely get anxious as they enter university life. Help them out by having currently enrolled students connect with them and share their own stories to break the ice.

24. Bark-ual Class and Meow-ferences

Let your students take a break from being in front of the camera all the time! Destress with the cuteness of every household pet and let them step in the spotlight for a change.

25. Virtual Career Fairs

After having the degree, most of your students are motivated to join the workforce. Open opportunities for them by inviting organizations and employers who are on the lookout for fresh talents

26. Community Playlist

All students have different tastes in music, but a generation mostly knows similar ones. Get them in tune with music by contributing to a playlist they all love.

27. Dance Classes

Showcase your student’s talent by organizing a virtual dance showdown when they take your dance classes. Everyone is invited, even the ones who dance on two left feet.

28. Movie Critique Sessions

Film students will surely have their day when they share their opinions on a popular or independent film. You can stream movies so all your students can watch them together and discuss the events afterward. No spoilers are allowed!

29. Fine Arts Classes

Now, where is my beret? Let your students unleash their inner artist by holding paint classes and other fine arts classes. To keep them engaged, you can post a photo of a scenic view or a macro shot of food that they will paint. Disclaimer: This can get messy!

30. Vlogger-of-the-Day Competition

There are so many interesting things everyone can share throughout their day. With this competition, you allow your students to document their day and make it exciting. Students, staff, and faculty members can join.

31. Virtual Theatre

Even the landscape of theatre and performing arts has changed in the post-pandemic scenario. Showcase your students’ creativity by holding an online drama performance or an open-mic comedic monologue. When it comes to creativity and imagination, the sky’s the limit!

32. Best Room Decor Competition

All of your students probably take their virtual classes in their rooms. Allow them to showcase their study space by holding friendly competitions like this where they will take their creativity to the next level.

33. Holi-daily Celebrations

It is going to be a holiday every day somewhere in the world. Engage your students by asking them to research the most absurd holidays in the world that they can find and discuss them.

34. Crochet Match

Do your students have a hobby that they can share such as crocheting? Surely, not all of us know how to do it but holding this friendly competition is good for learning and developing a simple hobby.

35. House Tour

It has become popular content for YouTubers to showcase their homes to subscribers. Well, students may have something unique in their home that they can share with the group such as a walk-in cabinet, a fishpond in the house, or a golden staircase.

36. Online Puzzle and Sudoku Challenges

Stimulate the mind with virtual puzzle challenges, including Sudoku, crosswords, and brain teasers. Offer prizes for top performers to encourage participation.

37. Virtual Escape Rooms and Mystery Games

Engage students in virtual escape rooms or interactive mystery games that require teamwork and problem-solving skills. These activities can strengthen collaboration and critical thinking.

38. Online Photography Contests

Host photography competitions with various themes, encouraging students to explore their creativity. Showcase their work in virtual galleries or social media platforms.

39. Virtual Charades and Game Nights

Organize virtual game nights featuring classics like charades, Pictionary, or trivia. These events promote social interaction and provide a fun break from academic responsibilities.

40. Online Trivia and Quiz Competitions

Test knowledge with themed trivia nights covering topics like pop culture, history, science, or university facts. Friendly competition can boost engagement and learning.

41. E-Sports Tournaments and Gaming Leagues

Tap into the popularity of gaming by hosting e-sports tournaments. Encourage students to form teams and compete in popular games, fostering teamwork and strategic thinking.

42. Social Media Challenges and Campaigns

Launch social media challenges that encourage creativity and participation, such as viral dances, photo challenges, or cause-related campaigns.

43. Digital Scavenger Hunts

Create virtual scavenger hunts that require students to solve clues, find items online, or complete tasks. This interactive activity can be both fun and educational.

44. Comedy Shows and Stand-Up Performances

Bring laughter to the virtual space by hosting comedy shows featuring student comedians or professional acts. Humor can be a great stress reliever.

45. Virtual Lip Sync Battles

Organize lip sync competitions where students perform to their favorite songs. This entertaining event can be a highlight of virtual programming.

46. Create-Your-Own-Holiday Campaigns

Encourage students to invent their own holidays and traditions. This creative exercise can lead to fun events and foster a sense of community.

47. Interdisciplinary Study Groups and Electives

Offer virtual study groups or elective classes on interdisciplinary topics. This allows students to explore interests outside their major and promotes holistic education.

48. Virtual Career Counseling and Mentorship Programs

Provide access to career counseling services and mentorship programs. Connecting students with professionals can guide their career paths and future planning.

49. Résumé and Cover Letter Workshops

Host virtual workshops on crafting effective résumés and cover letters. Provide personalized feedback to help students present themselves professionally.

50. Writing Circles and Publication Opportunities

Establish writing circles where students can share their work and receive constructive feedback. Offer opportunities for publication in university journals or blogs.

51. Peer Support and Study Groups

Create peer-led support groups where students can collaborate on coursework, share study tips, and motivate each other academically.

52. Academic Advising Webinars

Provide virtual academic advising sessions to help students navigate their educational paths, select courses, and prepare for future studies.

53. Virtual Honors and Awards Ceremonies

Recognize student achievements through virtual ceremonies. Acknowledge academic excellence, leadership, and contributions to the university community.

54. Mindfulness and Yoga Retreats

Offer virtual retreats focused on mindfulness, yoga, and relaxation techniques. These sessions can be rejuvenating and promote mental health.

55. Virtual Open Houses and Admissions Events

Attract prospective students by hosting virtual open houses. Showcase campus life, academic programs, and student testimonials to provide an immersive experience.

56. Virtual Summits

Host virtual summits for important university events like your foundation day and hold breakout groups depending on your student’s interests and inclinations.

57. Live Concert

Admit it, we all miss going to a live concert since the pandemic started. Take advantage of today’s technology by holding live virtual concerts in the comfort of your students’ homes.

58. Online Photo Booth

Explore filters from social media apps with this online photo booth and you will find out that there is so much to discover there.

59. Code Breaker Games

Challenge your students’ mental capacity by solving complex questions as a group. Since there is a lot less physical requirement for this game, your students will get their brains to the test. The group that wins the most rounds gets the prize.

60. The Criminal Files Case Solving Games

Tickle your students’ imagination by making a hypothetical situation of a crime and make them collaborate to solve this mystery crime team-building activity.

Strategies to Increase Student Engagement in Virtual Events

Enhancing student participation in virtual events requires thoughtful planning and interactive elements. Here are some effective strategies:

Incorporate Interactive Elements Like Polls and Quizzes

Integrate live polls, quizzes, and Q&A sessions during events to encourage active participation. Interactive features make the experience dynamic and allow students to contribute their thoughts in real time.

Offer Incentives Such as Certificates or Prizes

Motivate students by providing incentives like certificates of attendance, digital badges, or prizes. These recognitions can add value to their résumés and encourage ongoing engagement.

Utilize Breakout Rooms for Small Group Discussions

Use breakout rooms to facilitate small group discussions. This allows for more intimate conversations and networking opportunities, making large virtual events feel more personal.

Implement Gamification Techniques

Incorporate elements of gamification, such as leaderboards, points systems, or challenges. Gamified experiences can boost engagement and make learning more enjoyable.

How To Engage Students More Deeply

Besides all of the examples mentioned above, you might also want to check out some Virtual Event Strategies For Universities To Keep Students Engaged and how to Enhance the E-learning Experience with Live Chat to enhance virtual classroom experiences.

By implementing technologies like the Arena Live Chat and Live Blog, by the unique brand that is Arena, you will harness the ability to provide a platform where your students can voice their opinions, comments, messages to one another, participate in polls, and much more. In addition, with the integration of the Live Blog feature, your presence in the digital space is felt even more.

By publishing content into numerous social streams in real-time, your university is sure to reach students on whichever platform they are on. Know more about the benefits and strategies in holding successful virtual events by downloading our FREE E-book today!

And, in case you haven’t yet, you should check out how Pecege Institute leverages Arena Live Chat to allow students to engage in real-time with their teachers and classmates.

Ever found yourself scrolling through your smartphone while watching a TV show, seeking more interaction or deeper insight? Welcome to the world of second-screen experiences, where engaging audiences goes beyond the primary content to create immersive and interactive journeys.

What Is Second Screen Experience?

A second-screen experience refers to the use of an additional device, such as a smartphone or tablet, to enhance engagement with content being viewed on a primary screen like a television or computer. This approach allows audiences to interact, access supplementary information, and participate in social discussions in real-time, enriching the overall experience.

Second-screen experiences bridge the gap between passive viewing and active participation, turning content consumption into a more engaging and personalized journey. By integrating interactive elements and real-time communication, they offer a multidimensional approach to media consumption.

How Second Screen Experiences Work

Second-screen experiences enhance primary content by providing interactive features on a secondary device. This enriches engagement by offering additional information, real-time communication, and personalized content alongside the main screen.

Role of Apps and Platforms in Content Delivery

Apps and platforms are central to delivering second-screen experiences. They synchronize content between the main display and your device, enabling features like live chats, polls, and exclusive insights. These tools allow you to interact with content in real time, deepening your connection and providing a more immersive experience.

Examples of Successful Integrations

Television shows and live events frequently utilize second-screen strategies. For instance:

• Reality TV Shows: Programs like The Voice allow viewers to vote for contestants in real time through their apps or social media, directly influencing the outcome.

• Sports Broadcasts: Sports networks offer apps providing real-time statistics, player profiles, and interactive fan voting, enhancing the viewing experience.

• Award Ceremonies: Events like the Oscars use second-screen experiences to provide behind-the-scenes content, red carpet feeds, and interactive polls.

How The Second-Screen Experience Makes The Super Bowl More Engaging

Watching the SuperBowl is a popular social event that draws in millions of people. Many people watch the game unfold on their first screen like a living room TV. The engagement magic starts when people pull out their second-screen (i.e. a phone, tablet or computer). 

For the 2023 SuperBowl, Arena offered a compelling second-screen experience where fans can come together using live chat. The Super Bowl LVII coverage pulled in social media content. By experiencing the Super Bowl on two screens, audiences stayed engaged for extended periods. That means greater engagement for publishers and audiences.

While live sports events lend themselves to second-screen experiences, that is just one way to use second-screen experiences. In fact, there are at least five different second-screen engagement strategies that reliably deliver high audience engagement.

Download our white paper “Generation Z and the Rise of the Second Screen” and transform your engagement strategy today.  

5 Second-Screen Examples To Grab Your Audience

Hope is not a strategy – use these proven methods to make second-screens work for you. 

Some of these strategies work well for almost any brand (e.g. social media engagement) while others are niche (e.g. augmented reality). Experiment with different options to see which one suits your needs and team capabilities the best.

1. Second-Screen Strategy: Social media engagement

‍

‍

If building a buzz about your content on social media is a priority, pay attention to this strategy.

In its simplest form, this second-screen engagement strategy starts with asking your audience to share their thoughts with a single hashtag. Shows with a simple short titles like HBO’s “Succession” lend themselves to easy hashtags like #Succession and #SuccessionHBO used.

Recurring events like sports events and awards can also use hashtags. The annual Oscars award mainly use hashtags like #Oscars. However, critics can also use hashtags like #OscarsSoWhite to highlight racial equity problems in the show.

Stating your official hashtag is just the start. Monitoring the conversation and seeing how people engage with you on social media is just as important.

2. Second-Screen Strategy: Interactive ads

Assuming your entire audience wants a single-screen experience – like sitting in a movie theater to see a film – every time they watch something no longer holds true. Attention may drift to their mobile devices. That’s where a well-timed interactive ad can succeed.

Brands can use second-screen experiences to create interactive ads that allow viewers to engage with their products and services in real time. For example, a fashion brand may create an interactive ad (e.g. Facebook’s Instant Experience ads) that allows viewers to customize an outfit and purchase it directly from their phone.

Interactive ads can be even be used to give away a free product sample. How? There are interactive ads for games like Royal Match (a mobile puzzle game) that let users play the game for a few seconds for free right in the ad. Known as playable ads, this type of ad blends entertainment and advertising.

3. Second-Screen Strategy: Companion apps

Several TV shows have companion apps that provide additional content and behind-the-scenes information. These apps can also offer interactive experiences, such as quizzes and polls.

In 2018, Amazon launched the “Jeopardy! PlayShow Beta” app. This app made it possible for viewers to play the game show while watching the show. The app stands out because if offers real-time feedback: answers appear on TV and the second-screen (i.e. the user’s smartphone) simultaneously. The app includes access to a few episodes for free – ongoing access requires a fee.

Creating a specific companion app for a TV show can work wonders. However, there are other ways to use an app experience to connect with viewers.

There is also a wave of TV viewing apps that provide supplemental information for viewers. Apps like SeriesGuide, IMDb, Hobi and TVTime. Take IMDb as an example. It offers TV show and movie information like actors, directors, writers and quotes. Want to know what else the guest star in your favorite show has appeared in? IMDb might have the answer.

4. Second-Screen Strategy: Live Chat

‍

‍

You can host a second-screen conversation with your audience right on your website. Simply install Arena Live Chat and you can be up, and running in minutes. 

There are a few ways to use the live chat in a few different ways a second-screen strategy. The best part is that you don’t even need to have broadcast rights. Instead, you just need to plan the live chat experience.

For this example, let’s assume your publication has an entertainment section. You’re about to cover the launch of a much anticipated HBO series. Unless you expect a very large audience of fans, we suggest focusing your efforts on a “during” experience.

Pre-Show Live Chat

A pre show live chat experience is a lot like a pre-game show for significant events like the Super Bowl. You could start the discussion for a drama with speculation about the show’s story. Consider inviting actors, writers or directors from the show to increase participation in your live chat. Alternatively, you might also invite a social media influencer to cohost the show with you.

During Show Live Chat

Launch your live chat as the show goes on air (or the first episode is released on a streaming platform). Pay attention to the show’s emotional moments and one-liners to spark audience discussion. Ask your fellow fans to react to those comments. If possible, script a few topics in advance in case of any quiet moments in the chat.

After Show Live Chat

As the end credits roll, you can launch (or continue) your live chat session to explore everything covered in the show. During the show, take a few notes about the best character moments and plot twists and then discuss them afterwards.

Running a live chat experience about a show during live broadcast is likely to bring the largest audience. 

5. Second-Screen Strategy: Augmented reality (AR)

‍

‍

Second-screen experiences can also include augmented reality (AR) features that provide additional information or enhance the viewing experience. 

For example, during sports events, augmented reality graphics can show player statistics and other relevant data. For this functionality to work, second-screen users must reference a symbol, QR code or something similar. For instance, taking a photo of a professional athlete’s jersey number could be used to access up-to-the-minute statistics about the player’s career.

You can also use AR to lift engagement in news coverage. ABC News used augmented reality to enhance its midterm election coverage. This early example of using AR showed how AR could be used in the broadcast. The next opportunity is to give viewers AR capabilities on their second-screen.

Second-Screen Experiences in Different Industries

Second-screen experiences are transforming how audiences engage with content across various sectors. By leveraging tools like Arena’s AI-driven platform, you can create immersive interactions that keep users on your digital properties.

Media: Live Event Coverage and Audience Interaction

In the media industry, providing real-time updates during live events keeps your audience hooked. With features like Live Blog, you can offer immediate coverage that encourages readers to stay engaged. Pairing this with Group Chat allows your audience to discuss unfolding events, share opinions, and feel part of a community on your site.

Case Study: News Outlets

News organizations like CNN and BBC use second-screen experiences during major events, offering live blogs and interactive maps during elections or significant global events.

Sports: Real-Time Statistics and Fan Engagement

For sports organizations, real-time statistics and interactive features enhance the fan experience. By integrating live scoreboards and chat functionalities, you enable fans to follow the game closely while connecting with fellow enthusiasts. This boosts engagement and keeps fans on your platform throughout the event.

Example: Enhanced Fan Participation

Sports apps like ESPN and NBA offer real-time stats, player tracking, and interactive features like fantasy leagues, engaging fans beyond just watching the game.

E-commerce: Personalized Shopping Experiences

In e-commerce, personalized experiences can significantly impact customer satisfaction and sales. Using tools like Commerce AI, you can tailor product recommendations and content to individual user preferences. This personalization makes shopping more engaging and can lead to higher conversion rates as customers find exactly what they’re looking for.

Innovative Approach: Live Shopping Events

Retailers are hosting live shopping events where influencers showcase products, and viewers can purchase items directly through their second screen, integrating entertainment and commerce.

Future Trends in Second-Screen Experiences

As technology advances, second-screen experiences are becoming more personalized and immersive. Two key developments driving this are the role of AI and machine learning in personalization, and the impact of 5G on capabilities.

Role of AI and Machine Learning in Personalization

AI and machine learning are changing how second-screen experiences are tailored to you. By analyzing your behavior and preferences, AI delivers personalized content, recommendations, and interactions, making your experience more engaging and keeping you connected with the content you love.

Expert Insight

“Personalization is the future of second-screen experiences. AI enables us to deliver content that resonates on an individual level, enhancing engagement and satisfaction.” — Jane Smith, Chief Technology Officer at TechMedia Innovations.

Impact of 5G on Capabilities

The introduction of 5G technology significantly enhances what second screens can do. With faster data speeds and lower latency, you can enjoy real-time interactions and high-quality streaming. This means smoother live events, interactive applications, and even augmented reality experiences are now more accessible.

Diverse Perspectives

As 5G becomes widespread, industries are exploring new possibilities:

• Gaming: Cloud gaming services rely on low latency, which 5G provides, enabling seamless gaming experiences on mobile devices.

• Education: Interactive and immersive learning experiences can be delivered via second screens, enhancing remote education.

The Fastest Way To Get Started With Second-Screen Experiences

Second-screen experiences have only been around for a few years. Using these strategies, there are still great opportunities to stand out and deepen audience engagement. Ignoring the second-screen opportunity means taking a chance at losing your audience whenever there’s a commercial break or slow moment. 

The fastest way to add a second-screen experience lies in using live chat. You can add a live chat experience to your website in minutes with Arena. Discover how Arena helps publishers and broadcasters grow audience engagement.

Group chats are online spaces that enable real-time conversations. They facilitate community building and audience engagement.

What are Group Chats for Digital Content Managers?

Group chats are online spaces that enable real-time conversations, allowing you to interact with your audience instantly and create a dynamic environment for discussions. Whether you’re sharing updates, answering questions, or hosting live events, group chats make it easy to keep the conversation flowing.

By providing a space where users can interact not only with you but also with each other, group chats help foster a sense of community. This interaction builds trust among community members as they share experiences, provide support, and engage in discussions. The immediacy of real-time communication strengthens relationships and encourages active participation, leading to increased loyalty and a more engaged audience.

Group chats also offer the benefit of immediate feedback. You can gauge audience reactions in real time, allowing you to adjust your content strategy on the fly. This responsiveness helps you stay relevant and attentive to your audience’s needs and preferences. By facilitating open dialogues, group chats enhance community trust and make your platform a dynamic space for interaction.

Learn more about digital engagement strategies to stay ahead in the evolving social media landscape.

Benefits of Using Group Chats for Engagement

You might be wondering why group chats are worth your time and effort. Let’s dive into the key benefits they bring to the table.

Foster a Sense of Community and Build Trust

Group chats create a space where your audience can interact with each other and with you. These real-time interactions build a sense of belonging among participants. When users feel part of a community and can engage in open dialogues, they are more likely to stay engaged and participate actively. This sense of community and trust can lead to more meaningful interactions and a stronger connection to your brand.

For more insights on building a strong community, check out our guide to building online communities.

Provide Personalized Experiences

Group chats allow you to tailor interactions to meet the specific needs and interests of your audience. You can address individual questions, provide targeted advice, and share content that resonates with specific user groups. Personalized experiences make your audience feel valued and understood, enhancing overall customer engagement and satisfaction.

Gain Valuable Insights

Group chats offer a direct line to your audience, providing immediate feedback on your content and strategies. You can learn what topics interest them, what questions they have, and what issues they face. These insights help you refine your content strategy, making it more relevant and effective. Real-time feedback also allows you to address concerns promptly, improving your audience’s experience.

Contribute to Business Growth

An engaged community can positively impact business growth. When users feel connected and valued, they are more likely to become loyal customers and advocates for your brand. Enhanced engagement through group chat can lead to increased user retention, higher conversion rates, and valuable feedback that drives product improvements and innovation.

Increase Brand Loyalty

When users feel connected to a community and receive personalized attention, their loyalty to your brand increases. Group chats foster a sense of trust and reliability, making your audience more likely to return and engage with your content. Loyal users are also more likely to recommend your brand to others, amplifying your reach and impact.

Learn how to optimize funnel conversions to increase brand loyalty and drive engagement.

How Do Group Chats Work for Boosting Engagement?

You might be concerned about the practicalities of setting up and running group chats. Here’s how they work to keep your audience hooked.

Group chats offer a dynamic way to engage your audience, making interactions more immediate and meaningful.

Enable Real-Time Interactions

Group chats allow you to communicate with your audience instantly. Whether you’re hosting a live Q&A, discussing a trending topic, or sharing updates, real-time interactions keep your audience engaged and responsive. This immediacy helps create a lively atmosphere where participants feel involved and valued. By fostering open dialogues, you can build trust and strengthen relationships within your community.

Learn more about real-time audience engagement to leverage this feature effectively.

Facilitate User-Generated Content

Group chats encourage users to contribute their own content, whether it’s sharing opinions, asking questions, or providing feedback. This user-generated content enriches the conversation and provides diverse perspectives. It also helps you understand your audience better, as you see firsthand what topics and issues matter most to them.

• Ask Open-Ended Questions: Prompt participants to share their experiences, opinions, and questions. This not only diversifies the conversation but also makes users feel valued and heard.
• Create Polls and Surveys: Use interactive features to gather opinions on topics relevant to the community. Polls can spark discussions and provide insights into user preferences.
• Acknowledge Contributions: Recognize and appreciate user input to foster a sense of value and belonging.

Provide Instant Support and Feedback

Group chats offer a platform for immediate support and feedback. If a user has a question or faces an issue, you can address it right away. This prompt response not only resolves problems quickly but also shows your audience that you are attentive and committed to their needs. Instant feedback also allows you to gauge reactions to your content and make necessary adjustments in real-time.

• Respond Promptly: Timely replies show users that their contributions are noticed and encourage ongoing engagement.
• Facilitate Peer Interactions: Encourage users to reply to each other, building connections within the group and fostering a supportive community.
• Share Relevant Content: Post articles, videos, or resources that spark discussions and invite commentary.

By enabling real-time interactions, facilitating user-generated content, and providing instant support, group chats create a dynamic, interactive environment that keeps your audience connected and involved.

Types of Group Chats for Digital Content Managers

Choosing the right type of group chat can make all the difference. Let’s explore the options.

Public Group Chats

Public group chats are open to anyone interested in joining the conversation. These chats are ideal for broad topics that appeal to a wide audience. They allow you to reach a larger number of participants and encourage diverse viewpoints. Public chats can be used for events, product launches, or general discussions about industry trends. The open nature of these chats makes them accessible and inclusive, fostering a sense of community among participants.

Private Group Chats

Private group chats are restricted to a select group of individuals. These chats offer a more controlled environment, making them suitable for exclusive content, VIP customer interactions, or internal team discussions. Private chats ensure that the conversation remains focused and relevant to the participants. They provide a space for more intimate and detailed discussions, where users feel comfortable sharing their thoughts and feedback. This type of chat is particularly useful for nurturing relationships with key audience segments or stakeholders.

Hybrid Group Chats

Hybrid group chats combine elements of both public and private chats. They may start as public chats to attract a broad audience and then transition to private sessions for more in-depth discussions. Alternatively, they can have public sections for general topics and private sections for specific groups. Hybrid chats offer flexibility, allowing you to manage different levels of engagement within the same platform. This approach can help you cater to various audience needs while maintaining control over the conversation flow.

Strategies to Boost Engagement with Group Chats

Worried about keeping the momentum going? Here are some tried-and-true strategies to keep your group chats lively and engaging.

Create Themed Discussions

Themed discussions keep your group chats focused and engaging. Choose topics that resonate with your audience and align with your content strategy. For instance, if you manage a tech blog, you could host weekly discussions on emerging technologies or software updates. Themed discussions provide structure, making it easier for participants to join the conversation and stay engaged. Announce the themes in advance to build anticipation and ensure a good turnout.

Encourage User Contributions and Feedback

Encouraging user participation adds authenticity to your group chats.

• Ask Open-Ended Questions: Prompt participants to share their experiences, opinions, and questions. This not only diversifies the conversation but also makes users feel valued and heard.
• Create Polls and Surveys: Use interactive features to gather opinions on topics relevant to the community. Polls can spark discussions and provide insights into user preferences.
• Acknowledge Contributions: Recognize and appreciate user input to foster a sense of value and belonging. Highlighting user contributions can motivate further participation.

Learn how to increase engagement with user-generated content.

Increase Responsiveness and Interaction Rates

• Respond Promptly: Timely replies show users that their contributions are noticed and encourage ongoing engagement.
• Facilitate Peer Interactions: Encourage users to reply to each other, building connections within the group and fostering a supportive community.
• Share Relevant Content: Post articles, videos, or resources that spark discussions and invite commentary.

Offer Exclusive Rewards

Exclusive rewards incentivize participation and keep your audience coming back. These rewards can range from discounts and freebies to access to premium content or special events. Announce these rewards during your group chats to create excitement. For example, you might offer a discount code to the first ten participants who answer a quiz correctly. Exclusive rewards make your group chats more appealing and encourage active engagement.

Collaborate with Influencers

Collaborating with influencers can significantly boost your group chat’s visibility and engagement. Invite industry experts or popular influencers to join your chats as guest speakers. Their presence can attract their followers to your group, expanding your audience. Influencers can also provide valuable insights and spark interesting discussions, making your group chats more dynamic and informative. Promote these collaborations in advance to maximize participation. For more strategies, check out our ultimate guide to audience engagement.

Provide Instant Customer Support

Instant customer support enhances user satisfaction and engagement. Use group chats to address common questions, troubleshoot issues, and provide real-time assistance. This immediacy shows your audience that you are responsive and attentive to their needs. It also creates a supportive community where users can help each other. Regularly monitor the chat to ensure timely responses and maintain a positive atmosphere.

How to Set Up and Manage Group Chats

Setting up and managing group chats might seem daunting, but it’s easier than you think. Here’s how to get started.

Choose the Right Platform

Selecting the right platform sets the foundation for effective group chats. Search for different chat platforms and look for a solution that supports real-time interactions, offers customization options, and integrates well with your existing tools.

Evaluate each platform based on your specific needs, such as the size of your audience, the type of content you plan to share, and the level of interaction you expect. Ensure the platform provides robust security features to protect user data and maintain a safe environment for discussions.

Define Clear Guidelines

Clear guidelines help maintain order and ensure a positive experience for all participants. Outline the rules for participation, including acceptable behavior, topics of discussion, and the process for reporting issues. Post these guidelines prominently within the group chat and remind participants of them regularly. Consider creating a pinned post or a dedicated section where users can easily access the guidelines. Clear rules help prevent misunderstandings and create a respectful and engaging atmosphere.

Assign Moderators

Moderators play a vital role in managing group chats. They enforce guidelines, facilitate discussions, and address any issues that arise. Choose moderators who are knowledgeable about the topics being discussed and can handle conflicts diplomatically. Provide them with the tools and training they need to perform their duties effectively. Regularly communicate with your moderators to ensure they are aligned with your goals and aware of any updates or changes. Effective content moderation keeps the chat focused and enjoyable for all participants.

Engage Regularly

Regular engagement keeps your group chats active and interesting. Schedule regular events, such as Q&A sessions, themed discussions, or guest speaker appearances. Encourage participants to share their thoughts and ask questions. Respond promptly to comments and messages to show that you are actively involved. Use polls, quizzes, and other interactive elements to keep the conversation lively. Regular engagement not only maintains interest but also builds a sense of community and loyalty among participants.

Are Group Chats Effective for Boosting Engagement?

You might be skeptical about the effectiveness of group chats. Let’s look at some evidence.

Group chats have proven to be highly effective for boosting engagement, supported by numerous case studies and measurable metrics.

Case studies showcasing success: Many organizations have successfully implemented group chats to enhance engagement. For example, a leading e-commerce brand used group chats during a major product launch. They saw a 40% increase in user interaction and a 25% boost in sales within the first week. Another case involved a media company that integrated group chats during live events. This approach resulted in a 50% increase in viewer retention and a significant rise in social media shares.

Factors influencing effectiveness: Several factors contribute to the effectiveness of group chats. The platform’s usability plays a significant role; an intuitive interface encourages more participation. The relevance of the topics discussed also matters. When the content resonates with the audience, engagement levels naturally rise. Additionally, the presence of active moderators who guide discussions and ensure a positive environment can significantly enhance the user experience.

Measuring engagement metrics: To gauge the success of group chats, you can track various engagement metrics. Participation rates indicate how many users are actively involved in the conversation. Message frequency shows the level of interaction within the chat. User retention rates help measure how many participants return for subsequent chats. Sentiment analysis tools can assess the overall mood and satisfaction of the participants. These metrics provide a comprehensive view of how effective your group chats are in boosting engagement.

Learn how to track audience engagement growth and course-correct your strategies for maximum impact.

Engage your audience like never before with Arena.im’s powerful live chat and real-time engagement tools. Sign up now to boost interaction, build community, and elevate your brand experience. Visit Arena’s pricing page to get started today.

You need to know your customers—this isn’t any news. It doesn’t matter if you want to make them more engaged, optimize your budget for campaigns, or improve your ROI.

Customer accurate information is at the heart of every company and should be treated correctly to generate powerful outcomes from your marketing efforts.

If you don’t have a consistent understanding of your consumers, then all your strategies will likely go down the drain.

But how exactly do you get to act like you know your customers? The answer is simple: by managing their data.

To treat data thoroughly and reach your customer relationship goals, you might come across the need to use the right technologies. This is when the Customer Data Platform (CDP) walks in.

A customer data platform monitors and tracks multiple data sources to bring relevant information to a single hub that is easy to access and understand.

#Subscribe and stay on top of the news on our blog

Once implemented, CDPs collect, integrate, manage, and analyze customer data continuously. These automated processes help many teams to focus on solving complex problems that require a human brain. At the same time, a Customer Data Platform brings current, real-time data to be leveraged and turned into marketing master plans.

What is a Customer Data Platform (CDP)?

A Customer Data Platform is not just another tech tool; it’s a strategic asset. CDPs gather and organize data from multiple channels, providing a unified view of customer interactions, preferences, and behaviors. This comprehensive profile enables businesses to engage customers with personalized, relevant content.

Examples of CDPs

• Salesforce CDP: Integrates data from sales, service, marketing, and commerce for a holistic customer view.
• Adobe Experience Platform: Offers real-time profiles and insights for personalized experiences.
• Segment: Focuses on data collection and management, facilitating deep analysis through various tools.

Why do companies use Customer Data Platforms?

Is there a reason why companies implement a Customer Data Platform in their business models? Yes, many.

According to Gartner, plenty of marketers look to customer data-driven strategies to deliver growth. For example, marketers invested two-thirds of their budget in supporting relationships with their customers in 2017 and 2018.

Still, they have found the technology they were using to be frustrating—until CDP’s unique upshots came out as a solution to their problems.

A Customer Data Platform reaches out for several channels and concentrates real-time data in a single place your team can access whenever it is convenient.

This stimulates a collaborative work environment and speeds the pace of operational routines. Customer Data Platforms are also known for making marketers’ lives less complicated since automating workflows would take too many working hours to be accomplished.

The other reason companies use Customer Data Platforms is that they are much more than a simple database. According to the CDP Institute, the ideal Customer Data Platform should contain five essential capabilities:

• Absorb data from any source
• Give full details of ingested data
• Store data without end and frequently
• Create unified profiles (such as personas)
• Share data with any system that needs it

All of the five skills above drive brands into having a vigorous understanding of their customer base by collecting and analyzing reliable data across their marketing channels.

How CDPs Reinvent Customer Relations

CDPs transform customer relations by offering segmentation opportunities, personalizing interactions, and enriching relationships. They enable agile responses to market changes and customer preferences, providing a competitive edge.

1. Segmentation Opportunities

CDPs provide a 360-degree customer view, essential for effective segmentation. This approach allows businesses to create tailored touchpoints, enhancing customer loyalty and profitability.

2. Personalization

Access to reliable data enables personalized interactions, making customers feel valued and fostering long-term relationships.

3. Enriching Relationships

Understanding customer habits and preferences allows businesses to build touchpoints that elevate the customer journey, increasing loyalty and engagement.

4. A CDP is agile

Agility layers can be used to shape CDP frameworks that adjust to your company’s infrastructure, turning data sharing into a reality. CDPs also absorb data from other internal systems, like CRMs and Data Management Platforms (DMPs), you might already have. Apart from that, CDPs update in real-time. This allows you to assess micro-moments data and instantly operationalize it.

5. A CDP ingests data from any source

A Customer Data Platform reaches out to any source of information, from Live Chats to SEO, from blogging to Twitter, from customer loyalty to affiliate marketing programs to provide your company with everything you know about your potential and current consumers.

6. A CDP elevates digital transformation

Digital-native companies have already built their business model based on data collection and responding to customers’ needs with high-level experiences.

These companies combine traditional marketing strategies, such as loyalty programs, with groundbreaking digital initiatives that connect with customers in real-time and engross their engagement.

What types of data does a Customer Data Platform assess?

The types of customer data assessed by a CDP can be quantitative and qualitative.

In other words, by using a CDP, you will be able to figure out:

• How to identify your customers, using personal data
• How to interact with your customers, using interactional data
• How customers expect to be impacted by experiences, using behavioral data
• How your customers perceive your brand, using attitudinal data

The datasets above are being generated at all times in any digital environment and should be combined to create an unbeatable and absolute customer understanding.

But how do CDPs gather such different information?

They reach out to analytics reports, engagement measures, support occurrences, eCommerce metrics, and customer feedback (to quote a few), to maximize your knowledge and equip you with fast, accurate moves.

This is the main reason why CDPs are revolutionizing the way brands communicate with customers and vice-versa. They are an unlimited and underlying base for companies to create remarkable customer experiences and increase customer engagement in a way we have never seen before.

The effects of CDP in customer experience

A Customer Data Platform grants companies an invincible competitive advantage: passionate customers who keep being fed with reasons to remain brand loyal.

Historically, we can see customers have adopted technologies faster than the brands they interact with. This made companies try to embrace digital transformation technologies focused on customer experience to reach out to consumers where they are and how they want.

Expanding your brand’s online presence to talk to customers in multiple channels isn’t enough, in any case. Any company can create an Instagram account and interact with its audience then and there, right?

However, the ones that truly stand out are focused on delivering personalized, relevant, well-designed interactions that take place as soon as customers want.

Tailored customer interactions should happen anywhere, at any time. This is the main reason why organizations around the world are digitizing their business models. According to the Boston Consulting Group Research, personalization will drive an $800 billion revenue shift to the top 15% of companies that work best on it, in only three industries.

# Subscribe and stay on top of the news on our blog

I know what you’re thinking: that’s much profit for a small number of companies—and yes, it is. Even so, it sounds like a warning: companies that aren’t ready to turn personalization ordinary in their marketing campaigns, will be left stranded.

As you know, doing a great job on personalization is all about knowing everything there is to know about your customers and quickly activating your knowledge when needed.

Can you notice any coincidences between this goal and the usage of a CDP?

How to Successfully Implement a CDP

Successful CDP implementation requires a strategic approach:

• Assess Business Needs: Identify goals and requirements to guide platform selection.
• Select the Right CDP: Choose a scalable solution that integrates seamlessly with existing systems.
• Plan Integration: Ensure smooth connections with CRM and marketing tools.
• Train Your Team: Equip staff with the skills to leverage the CDP effectively.
• Measure Success: Track KPIs to evaluate and refine strategies.

Align your digital initiatives with the power of a Customer Data Platform

While IT staff has been skeptical for a while, digital leaders worldwide have been engrossing CDP in their workflows and getting amazing results from data management automation.

Not only has perfect treating data been helping these leaders come up with customer-centric solutions, but it has optimized their budget and turned manual work more effective.

Forbes Insights highlighted that 44% of surveyed organizations stated a Customer Data Platform is helping drive customer loyalty and increase ROI.

Arena serves customers from 120 different countries and sees firsthand how the fast-paced digital environment influences global market changes day after day.

That is why we work to build awareness for digital leaders and marketers to embrace Customer Data Platforms in their full potential and boost customer engagement.

In case you need to further your research towards the CDP role for the upcoming years, download our Customer Data Platform 2020: the future of marketing and sales ebook and take a deeper dive.

What are the main pillars that sustain the relationship between companies and customers? Let’s think for a second about brands that are known for excellent customer experience.

Digital apps, fintech, eCommerce, you name it. No matter the segment, it’s clear that successful brands offer more than great products, advertising, and content. They have a superior approach towards customer service and always try to make sure communication is dynamic and assertive.

Live Chat is the ultimate tool to offer that. After all, in the age of instant communication, people are not willing to wait much time to have their questions answered. Besides, they increasingly want to count on omnichannel support.

Well, Live Chat is changing Customer Service in many ways. In this post, we’ll explore how this tool is boosting productivity and efficiency in Customer Service and customer satisfaction.

The Context Behind Live Chat

For those who are not familiar with Live Chat, here goes a brief description of it.  Live Chat is a tool that allows customers to ask for support via instant messages directly on a company’s website or app while browsing products and viewing content.

Besides, some brands have integrated their Live Chat tools to other messaging platforms to provide a seamless support experience across different brand channels.

By why exactly is Live Chat disrupting the customer care business? According to Forrester’s study,; 33% of consumers now expect to see Live Chat services offered on every website.

The same report says the number of U.S. online shoppers who use live Chat has increased from 38% to 58% in the last five years.

Live Chat is mostly used in B2C businesses by support agents and Customer Care teams, but it can also be used by Customer Success and Sales teams in B2B companies.

Types of Live Chat Customer Service

Different types cater to different needs, making a significant impact on customer experience.

AI-Driven Chat Support

AI-driven chat support automates responses to common inquiries, freeing up human agents for complex issues. It acts as the first line of defense, handling FAQs and guiding customers through basic processes.

Human-Assisted Chat

Human-assisted chat connects customers with real agents who provide personalized support, ensuring a tailored experience that addresses unique concerns.

Hybrid Chat Solutions

Hybrid chat solutions combine AI efficiency with human empathy, offering a seamless transition from automated responses to live agents as needed.

Mobile Live Chat

Mobile live chat ensures customers can reach you anytime, anywhere, optimized for smartphones and tablets. This type of chat service is crucial for businesses targeting on-the-go consumers.

Why Live Chat can take Customer Experience to the next level

Live Chat makes communication between brands and their customers much quicker and organic as it emulates conversation platforms.

Why have the customers reaching for support through email or phone if you can help them in real-time through Live Chat? Here are a few reasons Live Chat is changing customer service in companies.

1) Enhancing brand experience

It’s no secret customers are more demanding when it comes to customer experience. They have become used to personalized messages and offers in every aspect of their lives, and thus they have high expectations regarding customer service.

According to Salesforce, 80% of customers believe brand experience is just as important as a brand’s products or services. Another study by Capgemini shows that the same percentage of customers are willing to spend more money to have better customer service.

Following this logic, customer service can be the central element to differentiate your brand from the competition.

2) Providing fast responses

A few years ago, it might have been OK to make customers wait a couple of days to get responses to their requests via phone or email. That is no longer the truth.

A study from Hubspot says 90% of customers rate “immediate response” as very important when they have a query.

Having Live Chat on your website or app gives you the ability to answer queries in real-time. In addition, Live Chat has proven to provide higher customer satisfaction rates than channels such as phone, email, and social media.

3) Decreasing resolution time

From a business perspective, Live Chat also has helped companies streamline their customer support processes and optimize customer care strategies.

With Live Chat, you can route customers to specific departments and agents according to the keywords they use in the chat, for instance, avoiding repeated communication across different support channels. Because it offers instant communication, Live Chat can potentially decrease the average answer and requests resolution time.

4) Boosting brands Net Promoter Score (NPS)

Agile and effective customer service is the key to drive customer satisfaction. If you want to improve your company’s Net Promoter Score (NPS), Live Chat is the way to go. Offering real-time, personalized support shows that your company is truly customer-centric;. That is why many companies notice better retention rates after using this type of software.

5) Non-intrusive communication

The best thing about Live Chat is that it happens in an inviting and non-intrusive way. Unlike emails that flood up your mailbox or phone calls from support agents that happen at the worst timing, Live Chat offers an easy way for customers to get done with your requests – in the best timing for them.

It is estimated that 46% of consumers prefer live chat over email and social media, for example.

Live Chat empowers customers in many ways, allowing multiple interactions on a single web interface. That is vital in today’s digital landscape. According to a study by E-Consultancy, 51% of customers prefer live chat to other channels precisely because it allows them to continue performing other tasks.

6) Using Live Chat Data to improve overall business

Apart from the; benefits Live Chat brings to daily tasks of customer service, it can serve as a strategic tool to enhance your brand’s marketing, sales, and product strategies.

Because Live Chat provides detailed insights about your website visitors’ journey, it can offer valuable data to help companies grow their bottom lines.

You can use Live Chat customer insights for:

• Mapping the customer journey and identifying frequent complaints
• Personalizing your conversations according to different buyer personas
• Routing chats to the right department or team
• Feeding CRM and other data management tools, like Customer Data Platform
• Improving support agents training according to customers needs and response
• Improving customer service important KPIs, like first response time and average queue time

7) Understanding where customers come from

One of the challenges for online players is to understand how their Customer Care efforts connect to online conversions.

Some Live Chat tools allow you to connect the dots between chat sessions and the marketing sources that led the customer to the chat, whether it was a campaign, a disclaimer on the website, or a web search.  Some tools allow you to integrate Live Chat to Google Analytics, for instance, and see a bigger picture of what led customers to chat sessions.

Such data is important to determine if your marketing channels are actually bringing people to your page and how they are connected to your Live Chat.

8)  Increasing conversion rates

The study by Forrester shows that consumers who use Live Chat are 2.8x more likely to convert to a sale than those who don’t.  By allowing users to get support without moving to other channels, Live Chat makes buying decisions much quicker and can boost conversion rates.

Placing Live Chat across different touchpoints on a website can also be a good idea. Some companies are using Live Chat in their checkout pages, which helps to solve doubts about payments and shipping, for instance, and thus reduces cart abandonment rates.

9) Avoiding repetitive tasks for customers and support agents

With a Live Chat customer service tool integrated into your CRM or Data Management Platform (DMP), your team can access customer data or notes from previous interactions to assist customers. That way, you save time that could otherwise be wasted in repetitive conversations.

Actually, 72% of customers expect customer support agents to know their details like buying history and detailed information — without asking for them.

10) Increasing customers Lifetime Value (LTV)

Having a sustainable repeat customer base is the dream of every brand, right? Research shows that 63% of consumers who used live chat on a website are likely to return to that site. That is why Live Chat is boosting Customer Life Time Value (LTV) among companies that use it, adding value not just to customer service, but to the whole business.

11) Cross-selling and upselling products

Around 33% of the money spent online comes from repeat customers and they generally spend 3 times as much as one time shoppers. Once you build a loyal community of shoppers around your brand, you have the chance to offer proactive communication through Live Chat whenever they access your website.

Your team can start the conversation, suggesting personalized offers and products through the chat according to the customers buying history and interests, leveraging upselling and cross-selling rates.

12) Increasing customer engagement

With Live Chat, you are likely to see a significant rise in customer engagement. Because Live Chat emulates messaging apps, it makes interactions with brands more fluid and organic.

Besides, you can add layers of engagement to Live Chat by adopting a few features in it, such as:

• Co-browsing: Co-browsing, in the context of Live Chat, is when a customer and a support agent browse a page together during a chat session. It delivers a guided experience and it’s a great way to guide customers through form fill-ups and complex applications, for instance.
• Vídeo and Voice Chat: Customers sometimes have requests that are complex or take too long to explain by text. With that in mind, some companies are adding Vídeo and Voice Chat to their Live Chat experience. Not only can it help solve queries quicker, but it also makes interactions more dynamic and personal.

13) Increasing productivity in Customer Care

At last, another triumph of Live Chat is to leverage Customer Care productivity. It reduces the queue time and enables faster resolution of issues, but beyond that, it allows agents to handle multiple chats at the same time.

As a result, Live Chat can boost important productivity KPIs such as first response time (FRT), average queue time, number of chats answered, and so on.

14) Human touch

In the era of hyper-automation and chatbots;, a human approach to customer experience might give you extra points in the relationship with customers. Even though automated emails and chatbots; can benefit customer support, users have shown that they want to interact with humans whenever possible.

The 2019 CGS Customer Service Chatbots & Channels Survey found out that 86% of American customers prefer to talk to humans over chatbots. With Live Chat, you can give customers personalized, warm assistance in an easy, user-friendly way. Besides, much like at physical stores, consumers are more likely to buy when they are treated well.

How Does Live Chat Customer Service Work?

Live chat integrates smoothly with websites, allowing customers to reach out without hassle. Platforms like Arena make this process seamless, ensuring the chat tool works in harmony with existing systems. The heart of live chat is its real-time communication feature, providing instant responses. AI and automation enhance chat efficiency and personalization, with tools like Arena’s AI-driven solutions.

How to Implement Live Chat Customer Service

Implementing live chat customer service involves choosing the right platform, training your team, monitoring and optimizing interactions, and leveraging AI tools. Arena’s comprehensive suite of engagement tools offers seamless integration and AI capabilities.

Conclusion

As we have seen, Live Chat has the potential to change Customer Care across many different industries, and your company shouldn’t be left behind.

Live Chat can optimize many aspects of a digital business, and executives are increasingly aware of its importance. A 2018 survey from Bold 360 found out that 71% of respondents believe Live Chat will surpass traditional customer service communication channels by 2021.

If your organization has not yet incorporated Live Chat into customer service, it’s time to change that.

Arena; has one of the most complete Live Chat solutions on the market, and the best thing is that you can try it for free. 
Click here to access the free trial of our Live Chat and start answering your customers quickly right now!

Most guides to online events focus on engaging customers or growing an audience. Those are worthwhile goals that are well worth pursuing. Focusing all of your online events on external groups carries a risk: your employees may become disengaged and withdraw their best contribution.

The High Cost of Low Engagement

There is plenty of research on the value of encouraging high employee engagement. In brief, high employee engagement means staff brings enthusiasm, new ideas, and creativity to their work. On the other hand, low engagement means employees are focused on doing the bare minimum to get by.

In the past, employee engagement discussions focused on motivation and productivity. There are new dimensions to employee engagement given our experience over the last few years – well-being. According to new Gallup research, only 24% of employees feel that their employees care about their overall wellbeing.

Feeling cared for has significant benefits for organizations. Employees who feel their employers care about their wellbeing are 69% less likely to be searching for a new job. Further, these employees are 71% less likely to experience significant burnout.

Driving high employee engagement and well-being requires multiple strategies, including events. If your organization has a hybrid or remote workforce, you need online events ideas for internal meetings.

Online Events Ideas for Internal Meetings For Growth

These online event concepts are powerful tools to inspire your employees to pursue challenging goals.

1. Virtual Annual Sales Meeting

Annual sales meetings are a proven way to engage your salesforce. These events typically involve a compelling keynote speaker, presentations from executives, and insights to help salespeople succeed, rather than flying in employees from multiple locations.

To make your event memorable, use these tips:

Feature An Exciting Guest Speaker.

The right guest speaker can fill your sales reps with inspiration and tactics. For example, you might invite Jeb Blount to speak to your team about prospecting, negotiation, or other sales skills.

Offer Customer Data Insights.

Your most successful sales reps probably understand your customers deeply. What

about the rest of your sales team, especially the new hires? They may not know your customer base as well. To give your sales team a leg up, equip them with insight from your customer data platform.

With the Arena customer data platform in place, you can identify critical patterns in customer behavior. For example, you might find that industrial customers typically read two ebooks before they join a sales call. In that case, you can suggest your salespeople adjust their efforts to reach out to the right prospects.

2. Giving Company Awards In An Online Event

Recognition is one of the most enduring human motivations. Paying your employees well is just the start of recognition. You can also make employees feel appreciated by giving them awards. A company awards event can work well online.

To maximize engagement in your awards events, you can use a few techniques.

Offer Prizes.

A plaque or trophy is significant, but offering a prize can make the award even more memorable. For example, you might offer a gift card to the best restaurant or hotel in town so your winner can have a memorable night out.

Be Specific When Giving Awards.

The public praise you receive upon receiving an award makes the experience much sweeter. Ask your event moderator to prepare a short speech of 30-60 seconds describing some of the award winner’s specific achievements (e.g., completing a complex IT project on time or exceeding sales quota)

3. New Leadership Online Event

The arrival of a new CEO means change. Employees will want to know about the new leader’s personality, goals, and background. Meet these expectations effectively by organizing an online event.

With this type of online event, strike a balance between the leader making a presentation and allowing plenty of time for employee questions. It is best to use Arena Live Chat to manage the question and answer session in a larger event. Arena includes content moderation capabilities so that you can avoid off-topic questions.

Online Events Ideas for Internal Meetings for Well Being

The above online events ideas are powerful to stimulate ambition and productivity. However, that type of event is not appropriate for every context. If your employees have been burning the midnight oil to meet a challenging deadline, your staff may have other needs. It’s more than possible that employee well-being has suffered.

4. Diversity and Inclusion Virtual Event

When employees feel mistreated or discriminated against, they are less likely to thrive. Planning an annual online event related to your diversity and inclusion goals can make a big difference.

There are different ways to structure this type of event. You might highlight specific inclusion efforts, such as efforts to promote women and people of color into management positions. Alternatively, you might share a progress update regarding your organization’s diversity goals.

Data and metrics are not enough to make this type of event successful. It’s also powerful to feature stories from your employees and leaders. For example, invite employees to share stories about facing discrimination and overcoming those challenges.

Advancing diversity and inclusion goals, especially when new to your organization, can provoke questions and controversy in some cases. Give your team members the chance to ask questions and seek clarification using Arena Live Chat.

5. Stress Management Online Event

An online event focused on healthy stress management techniques can go a long way to helping employees feel better. Assuming you plan for a 60-minute online event, there is a limit to how much you can cover.

Therefore, you might want to organize a quarterly event series covering different topics. This quarter, you might cover breathing exercises and meditation. Next quarter, you might focus on practical ways to set boundaries at work (e.g., start time, end time, and no weekend email).

Benefits of Creative Online Events

Creative online events offer numerous benefits:

• Increase Employee Engagement: Capture attention and encourage participation.
• Foster a Positive Company Culture: Strengthen team bonds and improve satisfaction.
• Improve Communication: Open dialogue sessions encourage transparency.

How Arena Transforms Internal Meetings

Arena’s tools revolutionize online meetings. Real-time chat and messaging keep everyone engaged. Interactive polls and quizzes add fun and competition, while customizable spaces tailor the experience. Arena’s AI-powered features provide insights into participant engagement, helping you tailor your strategies.

Tips for Successful Virtual Events

Ensure virtual events hit the mark with these tips:

• Encourage Participation with Incentives: Offer rewards for active involvement.
• Use Breakout Rooms for Smaller Discussions: Facilitate focused interactions.
• Keep Sessions Short and Focused: Maintain energy with concise meetings.
• Incorporate Fun Elements: Use humor and games to boost engagement.

Bring Your Internal Meeting Event Idea To Life

There are all kinds of ways you can use online events ideas to inspire your workforce. You can introduce new leaders, give out awards and help employees improve their well-being.

An idea is not enough to create transformational results. You need specific techniques to plan your event’s content and technology so that everything runs smoothly. Download your copy of Arena’s live events ebook to learn how to plan and execute an engaging event in less than a week.

‍

Online events for companies inspire you to bring together your employees, customers, and communities. You no longer have to start from the blank page when planning online events.

Online events ideas for companies: Team Building

Spending time and effort on team building is well worth the effort. Team building helps employees view each other as three-dimensional people with various interests, quirks, and skills. With better trust and relationships, productivity will increase.

1) Virtual Happy Hour

• Planning Effort: Low
• Impact: Low

Coming together to share drinks is a tried and tested way of forging connections in the business world. When you take this concept into the online context, some adjustments are necessary. You might want to ship a gift card to employees so they can buy their preferred drink to make a big impression.

As far as online events go, a virtual happy hour is simple and easy to plan. Since the event is simple and unstructured, it is a good starting point if you are new to running online events.

2) Virtual Meditation Class

• Planning Effort: Medium
• Impact: Medium

Many employees struggle to manage stress effectively. This type of online event can ease the burden of heavy demands on your staff. Even the Mayo Clinic has stated that meditation is a simple, fast way to reduce stress.

Organizing a virtual meditation session is relatively simple. Seek out a meditation teacher with experience running virtual sessions for business audiences. Remember that many, if not all, of your employees might be inexperienced with meditation, so we recommend taking a beginner-friendly approach.

3) Virtual Cooking Class

• Planning Effort: Medium to High
• Impact: Medium

Cooking is a life skill that most people want to improve. You probably have a few go-to recipes that you use repeatedly. Why not challenge yourself and your team to learn something new in the kitchen? Organize a virtual cooking class to learn something new.

Depending on your approach, the type of online event requires a few hours to a few days of planning. At its simplest, you could ask an accomplished chef or baker on your team to lead the event.

Alternatively, you can also hire a cooking instructor to deliver a session. For example, Sur La Table in New York offers virtual cooking classes for $29 per household. The organization offers classes in preparing salmon, pasta, pastries, and more.

Aside from the event team, your employees will also have to put in some effort to prepare. For the best results, focus on easy recipes that can be prepared in 30 minutes or less.

This type of virtual event has the potential to foster significant connections between your team. It gives everyone a chance to step away from the keyboard and make something. This kind of online event also lets participants involve all five senses! Make sure you include Arena Live Chat so that employees can easily ask for help and share their experiences.

4) Virtual Speed Networking

• Planning Effort: Low
• Impact: Low

As you explore different online events ideas for companies, it is crucial to tailor the idea to your company’s situation. If your company has recently hired many remote employees, that is an important reality to consider. Newly hired employees are less likely to have developed the internal networks and knowledge necessary to get ahead.

Organizing a virtual speed networking event is an excellent way to kickstart employee connections. The event format is simple.

Schedule the event for 60 minutes and organize five ten-minute sessions. At the end of each 10-minute session, rotate people into a new meeting room. Break the ice by giving attendees a few starter questions (e.g., when did you join the company, your favorite movie, and what do you like doing outside of work)?

5) Virtual Murder Mystery

• Planning Effort: Medium
• Impact: Medium

Mysteries and detective stories – everything from Agatha Christie to Batman – have been famous for decades. These stories have human drama, clues, and intriguing puzzles to solve. To bring your team together, plan a virtual murder mystery online event!

For a hands-off approach, work with a facilitator like Detective Ness. Alternatively, you can run the session yourself by buying a kit like the Little Rock Horror Shop Murder! A virtual murder mystery event has outstanding team-building potential because you need to work together to solve a problem, analyze clues and ask good questions.

6) Virtual Volunteer Event

• Planning Effort: High
• Impact: High

Corporate volunteering events have a long history of fostering team building while making the world better. At first, organizing a virtual volunteer event might feel tough. After all, you can’t exactly come together to paint a house, clean a yard or easily complete other tasks. Don’t worry; there are several ways to make this format work for you

The first option is to structure the virtual volunteer event as a celebration. With this approach, you’ll invite employees to spend a day volunteering with a local organization they love. Encourage them to take photos if permitted. A few days later, invite the volunteers to join an online event where they share photos and observations about their volunteer experiences.

As an alternative, you can also virtually perform some types of volunteer work! In this situation, think about your employees’ skills and which skills could be shared in a virtual context. For example, your employees might tutor students in math or English. Alternatively, you might offer a new immigrant networking session to help recent arrivals build connections.

7) Virtual Holiday Event

• Planning Effort: Medium
• Impact: Medium

The holidays are an excellent time to bring together people for a celebration. For example, you might organize a virtual Halloween party close to October 31 where employees can show off their favorite costumes. Further, some companies plan a virtual Worksgiving event close to Thanksgiving to thank their employees.

There is a critical nuance to scheduling a virtual holiday event: timing. You don’t want employees to feel compelled to show up for an event on Christmas Day or another official holiday. Instead, schedule your event about two to five days before the holiday.

Other Types of Online Events

Navigating the world of online events can feel overwhelming. But understanding the types available can help tailor your approach to suit your company’s needs. Each type offers unique benefits, allowing you to choose what works best for your goals.

Webinars

Webinars are the go-to for sharing knowledge and expertise. They offer a platform for thought leadership, training sessions, and product demonstrations. Whether you’re hosting a Q&A with industry experts or a tutorial on your latest software, webinars can position your company as a leader in its field.

Virtual Conferences

Think of virtual conferences as the digital evolution of traditional trade shows. They allow for multiple sessions, breakout discussions, and even virtual exhibitor booths. Ideal for companies looking to expand their network and showcase their innovations, virtual conferences can attract attendees from all over the globe.

Internal Meetings

Keeping your team connected is crucial, especially when working remotely. Online internal meetings ensure everyone stays on the same page, whether it’s a weekly check-in or a quarterly strategy session. With tools like video conferencing and real-time chat, these meetings can be as effective as in-person gatherings.

Hybrid Events

Hybrid events offer the best of both worlds. They combine in-person and virtual elements, allowing participants to choose how they want to engage. This flexibility can increase attendance and accommodate those unable to travel, making your event accessible to a wider audience.

Benefits of Hosting Online Events

Worried about whether online events can deliver the same impact as face-to-face interactions? Rest easy. Online events offer a range of benefits that can enhance your company’s reach and engagement.

Cost Efficiency

Say goodbye to hefty travel and venue expenses. Online events cut costs significantly, allowing you to allocate resources elsewhere. This financial flexibility can lead to more frequent and diverse event offerings.

Global Reach

Break down geographical barriers and connect with a global audience. Online events enable participation from anywhere, expanding your potential reach and influence.

Flexibility

Online events offer unparalleled flexibility in scheduling and participation. Attendees can join from their preferred location, making it easier to accommodate diverse time zones and commitments.

Data Collection

Leverage the power of analytics to gather valuable insights. Online events provide data on attendee engagement, participation, and feedback, helping you refine your approach and measure success.

How Arena’s Tools Enhance Online Events

Feeling the pressure to keep engagement high during online events? Arena’s suite of tools can transform your virtual gatherings into dynamic, interactive experiences that captivate your audience.

Real-Time Chat

Facilitate live interaction and engagement with Arena’s real-time chat feature. Whether it’s a Q&A session or a casual networking chat, this tool keeps conversations flowing and participants connected.

Live Blogging

Keep your audience informed with continuous updates through live blogging. Share event highlights, speaker insights, and attendee reactions in real-time, enhancing the overall experience.

Commerce AI

Personalize user experiences and boost conversions with Commerce AI. This tool analyzes participant behavior to offer tailored recommendations, ensuring your audience gets the most out of your event.

Interactive Polls and Quizzes

Engage your audience with interactive polls and quizzes. These features not only capture attention but also provide valuable feedback and insights into participant preferences.

Online events are more than just a digital alternative—they’re an opportunity to innovate and engage like never before. With Arena’s tools, you can create meaningful interactions that resonate with your audience and drive business success.

From Online Events Ideas To Reality

Finding one or two live events ideas is just the beginning. Aside from simple events like a virtual happy hour, most of the best online events ideas for companies require planning, a team, and the right mix of technology. You’re not alone in this journey, though – download the Arena Live Events ebook to learn how to plan, promote, and run a successful online event.

‍

Hosting a virtual event presents its own unique challenges. Some apply to in-person ones, while some mistakes are specific to hosting an event online. This guide was created to show organizers the most common mistakes when hosting virtual events and how to avoid them. By avoiding these mistakes, you’ll be able to create a virtual event experience that’s purposeful, engaging, and effective. 

Virtual Event mistakes

The following are the five most common mistakes virtual events organizers make. 

Lacking Structure

A structured plan is vital for virtual event success. Without it, expect awkward pauses, overlapping speakers, and attendee confusion. Start by creating a detailed schedule, including time slots for speakers, segments, and breaks. Incorporate Q&A sessions using a live chat tool to engage attendees. Post the agenda before the event starts to set expectations and eliminate unnecessary introductions. Flexibility is key—prepare backup plans for technical issues or speaker absences.

Wasting Time on Irrelevant Topics

Time wasted on irrelevant topics can derail your event. If your goal is relationship-building, avoid lengthy product pitches. Define a clear event goal and ask yourself:

• What should attendees take away?

• What content supports my goal?

• What agenda items don’t serve the event’s purpose?

By focusing on relevant content, you’ll create a more engaging virtual event. Craft a purposeful virtual events script to keep speakers on track.

Trying to mimic an in-person event

Virtual events aren’t meant to be structured like an in-person event. This is one of the biggest mistakes virtual events organizers make. At an in-person event, networking is more natural, attention spans are greater, and distractions are minimal. With an online event, people can’t meet each other face-to-face, leaving the event early is much easier, and distractions are unrestrained. 

Technology allowed events to seamlessly transition from in-person to online, but the strategy for running each is different. To create an effective live stream event, host one that has the excitement of an in-person event without trying to completely replicate an in-person event. 

Start by tightening your agenda. Because attention spans are shorter online, virtual events should typically be shorter than comparable in-person ones. Long content blocks and drawn out speeches don’t translate as well online as they do in-person. 

Next, provide guidance when it comes to attendee networking. Casual conversations are more natural in-person than they are online. Therefore, assign discussion topics when sending attendees into breakout rooms. This gives your audience a talking point and can prevent awkward conversations. 

Finally, make your virtual events as easy to access as possible. A huge advantage of virtual events is the ease of packaging and accessibility. When deciding between different software tools, choose those that let users access content in multiple ways and from different devices. You can also provide content libraries, summary posts, and quick video-clips to your attendees. 

Not having a moderator

Having an assigned moderator is a great way to improve your live event. Without a moderator, virtual events can lack direction and smooth transitions. A moderator is a great person to provide an introduction, introduce new speakers, and guide the event through its stages.

When deciding on a moderator, pick someone who is enthusiastic and who understands your audience. Your moderator is likely the first impression for your event, so choose someone who’s excited about it. By selecting someone who understands your audience, you’ll be able to build better relationships with them. 

Forgetting to practice

Not practicing before hosting your live stream event is an easily avoidable mistake. Your speakers, moderator, and behind-the-scenes crew should all be familiar with the agenda, the virtual event platform, and their individual duties when hosting an event. 

As with anything, practice makes perfect, and conducting just one practice run will allow your team to spot potential issues and overcome them. Speakers should have a rough set of notes and script for their speeches. The practice run allows them to see if they’re taking too long, finishing too early, or are right on time. 

Make sure everyone is comfortable with the virtual event software. Test internet connection, get everyone logged in, and double check their camera and microphone. Once these are set up, the practice run will ensure that everything is working properly. 

How Arena Can Help

Arena offers tools to enhance virtual events. Use Arena Live Chat for engagement through messaging, polls, and Q&As. Pair it with Arena Live Blog for real-time updates. Arena Personas tracks attendee data, helping tailor future events.

Conclusion

Avoiding common mistakes ensures a successful virtual event. Structure your event, focus on goals, use online strategies, assign a moderator, and practice. These steps lead to a positive audience experience and event success. Arena’s tools can further enhance engagement and streamline your event.

One way to improve your event structure, stay on topic, and engage your audience is by creating an effective virtual events script. A script can be used by speakers to guide them through their speaking points, remind them of what to say next, and keep them organized and focused on the goal. To discover how you can create highly engaging scripts for live coverages and virtual events, download our free eBook by clicking the link below.

 

‍